Brand Addition

Brand Addition

Brand Addition was established in 1986 in Manchester, United Kingdom. The firm operates as a global creative agency focused on branded merchandise, gifting, and packaging for international brands. No founding principals or ownership details are publicly disclosed. The firm offers an end-to-end service that includes bespoke design, ethical sourcing, e-commerce management, warehousing, and shipping. It serves clients across sectors such as technology, automotive, FMCG, beauty, retail, drinks, engineering, charity, and financial services. Notable clients include Google, Nespresso, Unilever, and Michelin. Brand Addition maintains operations in the US, Europe, and China, and uses a partner network, the ba.alliance, to extend reach beyond its owned hubs. Brand Addition employs over 400 people across offices in Manchester, London, Dublin, Germany, and three Chinese cities (Shanghai, Guangzhou, Hong Kong), plus St. Louis, US. It ships approximately 1.5 million orders annually and holds ISO 9001 (since 1999), ISO 14001 (since 2004), ISO 50001 (since 2016), and ISO 27001 (since 2023) certifications. In 2024 EcoVadis awarded Brand Addition a Gold sustainability rating. The firm differentiates itself through a curated, design-led approach—avoiding catalogues in favor of trend-driven collections—combined with end-to-end global delivery and a dedicated sustainability program audited by CDP (B rating in 2024). It targets sectors like financial services through FSQS accreditation, reflecting a compliance-heavy posture unusual for a promotional merchandise agency.