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Business Development Resources
Bruce Wiseman's BDR coaches 600+ HVAC, plumbing, and electrical contractors across North America through recurring programs and the SPARK event.
Business Development Resources
BDR coaching and training has helped thousands of HVAC contractors of all sizes, from all across North America, take control of business to drive profit & growth.
General information
Firm type
Asset Manager
Year founded
1998
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Seattle
Corporate office
Seattle, WA, United States
Principals
Bruce Wiseman
Co-Founder
Barry Burnett
Co-Founder (deceased)
Sector focus
Frequently asked questions
Who runs investment decisions at Business Development Resources?
BDR is not an investment firm. It is an operating company that provides business coaching and training to home-service contractors. Strategic and operational decisions are led by co-founder Bruce Wiseman and the leadership team he has built since Barry Burnett's death in 2018.
How does BDR source its client base for the Profit Coach program?
BDR markets directly to owners of HVAC, plumbing, and electrical contracting firms through its website, industry events, and distributor partnerships. It also uses the SPARK convention as both a client acquisition channel and a retention event for existing coaching members.
What is the relationship between BDR and BxB Media?
BDR acquired BxB Media, a marketing services firm geared specifically to home-service contractors. This acquisition allows BDR to offer digital marketing, lead generation, and brand-building services that complement its operational coaching and training curriculum.
What industries does BDR serve, and which does it avoid?
BDR's entire coaching and training catalog is tailored for residential and commercial contractors in HVAC, plumbing, and electrical services. The firm does not operate or market its services outside of these trade verticals.
Does BDR operate any investment vehicles or allocate third-party capital?
No. BDR is a professional services firm generating revenue through coaching fees, training registration, and planning workshop tuition. It has not disclosed any capital deployment activities, fund structures, or external allocation mandates.
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