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CallRail Inc.
CallRail Inc. is a marketing analytics platform serving over 200,000 businesses with call tracking and conversation intelligence. Owned by Spectrum Equity.
CallRail Inc.
CallRail Inc. was founded in 2011 by Andy Powell and Kevin Mann in Atlanta, Georgia. The company developed call tracking software that lets businesses attribute inbound phone calls to specific marketing channels, including Google Ads, Facebook, and organic search. CallRail's platform also offers AI-driven conversation analytics, transcribing and analyzing calls to extract lead insights (per public record). The firm's product suite includes CallRail Call Tracking, which assigns unique phone numbers to campaigns, and CallRail Form Tracking, which captures web form submissions. It integrates with over 300 marketing and CRM tools, such as Salesforce, HubSpot, and Google Analytics. CallRail's technology serves small to mid-sized businesses across industries like home services, healthcare, and legal, with a focus on lead generation and ROI measurement. In April 2022, CallRail launched CallRail Conversations, a unified inbox for phone and chat interactions (per the firm's blog, April 2022). CallRail is backed by private equity firm Spectrum Equity, which took a majority stake in January 2019, investing alongside management and existing investors (per Spectrum Equity, 2019). The company's team size and total equity raised are not publicly disclosed. Its headquarters is in Atlanta, Georgia, with no publicly known additional offices. CallRail operates independently, with Spectrum Equity providing growth capital and operational support. CallRail's structural differentiator lies in its vertical integration of call tracking with conversation intelligence, combining attribution analytics with AI-driven call scoring. Unlike standalone analytics tools, CallRail links phone interactions directly to ad spend, making it a specialized solution for marketing-attribution use cases. The firm benefits from a recurring SaaS revenue model and broad integration ecosystem, positioning it as a niche player in enterprise marketing software.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Sector focus
Frequently asked questions
Who owns CallRail Inc.?
CallRail Inc. is majority-owned by Spectrum Equity, a private equity firm that acquired a controlling stake in January 2019. The acquisition was part of Spectrum Equity's strategy to invest in data-driven software companies (per Spectrum Equity, 2019). Prior to that, CallRail was funded by venture capital firms including Battery Ventures and Mainsail Partners.
Does CallRail operate as a separate entity or is it part of a conglomerate?
CallRail operates as a standalone company under the ownership of Spectrum Equity. It is not part of a larger operating company or publicly traded. The firm has its own management team and board, and its products are sold under the CallRail brand.
What investment stages does CallRail target?
CallRail is not an investment firm; it is a software-as-a-service (SaaS) company. However, its growth has been supported by private equity investment at the growth stage. Spectrum Equity’s investment was a majority growth equity deal, reflecting a typical approach for profitable SaaS businesses with strong recurring revenue.
Which sectors does CallRail primarily serve?
CallRail serves small to mid-sized businesses in lead-reliant sectors such as home services (plumbing, HVAC), healthcare (dentists, clinics), legal (law firms), real estate, and automotive. The platform is used by marketers to track phone call and web form conversions, making it relevant for any vertical where phone calls are a primary lead source.
How does CallRail source proprietary deal flow?
As a product company, CallRail does not source deals. Its growth is driven by direct sales and channel partners, including partnerships with digital marketing platforms like Google and Facebook. The firm also works with agencies that resell its tools to end clients.
What is CallRail's known posture on data privacy?
CallRail is SOC 2 Type II compliant (per the firm's Trust Center), ensuring data security and privacy for call recordings and marketing data. The firm also complies with GDPR for European users and provides features like consent management and data retention controls.
Is CallRail related to any other entity under the same ownership?
Spectrum Equity, the majority owner of CallRail, also holds stakes in other software companies such as SurveyMonkey (now Momentive) and CapLinked. However, CallRail operates independently without formal operational ties to those firms.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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