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CAMPFIRE
Makoto Nakajima's CAMPFIRE operates Japan's largest reward-based crowdfunding platform, routing over ¥73B in total capital through demand-validated…
CAMPFIRE
General information
Firm type
Private Equity
Year founded
2011
AUM
Undisclosed
Location
Region
North America
Country
Japan
City
Tokyo
Corporate office
Shibuya-ku, Tokyo, Japan
Principals
中島 真 (Makoto Nakajima)
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at CAMPFIRE?
CEO Makoto Nakajima holds ultimate authority over balance-sheet deployment. The firm does not maintain a separate investment committee or external allocator structure, consistent with its operational crowdfunding-platform origin.
How does CAMPFIRE source its proprietary deal flow?
Deal flow originates entirely from campaigns hosted on its own crowdfunding marketplace. CAMPFIRE has first-look access to consumer demand data, backer demographics, and campaign velocity — metrics that function as underwriting signals before any capital commitment is made.
Does CAMPFIRE participate in fund commitments or only direct deals?
CAMPFIRE does not commit to external venture funds. All exposure is direct, typically structured as revenue-share arrangements, convertible notes, or occasional equity stakes taken in marketplace top-performers, leaving a capital structure distinct from blind-pool fund investing.
Which sectors does CAMPFIRE explicitly avoid?
The platform's historical deal flow concentrates on consumer products, creator-driven media, and community platforms. CAMPFIRE has not demonstrated appetite for deep-tech, biopharma, or enterprise-SaaS investments, reflecting its retail crowdfunding customer base.
What is CAMPFIRE's known posture on co-investments alongside external GPs?
The firm conducts no syndicated co-investments alongside institutional GPs. As an operator-owned marketplace, CAMPFIRE underwrites independently, with no disclosed history of partner-manager relationships or co-GP structures.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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