Cetera Advisor Networks

Cetera Advisor Networks is a broker-dealer and registered investment advisor platform, not a family office. It operates as a regional entity within Cetera Financial Group, providing infrastructure, compliance, and investment solutions to independent financial advisors who serve retail and high-net-worth clients. The platform does not manage proprietary family wealth.

Cetera Advisor Networks is part of Cetera Financial Group, which has been majority-owned by private equity firm Genstar Capital since 2018. Prior owners have included RCS Capital and Lightyear Capital. The parent entity Cetera Holdings oversees multiple broker-dealer and RIA platforms serving independent advisors nationwide.

Cetera Advisor Networks itself does not make direct investments, fund commitments, or proprietary principal investments. As a wealth management platform, its role is to facilitate client-directed investments through the advisors who use its services. The parent Cetera Financial Group may make corporate-level acquisitions of other advisory practices, but the broker-dealer does not operate as an institutional allocator.

The advisors affiliated with Cetera Advisor Networks primarily serve mass-affluent and high-net-worth individual investors, as well as small businesses and retirement plans. The platform is structured around regional advisor communities rather than a centralized ultra-high-net-worth or family office desk.

Cetera Financial Group collectively oversees more than $100 billion in client assets across approximately 8,000 financial professionals. Cetera Advisor Networks is one of several broker-dealer entities within the group, including Cetera Advisors, Cetera Financial Specialists, and First Allied Securities. The firm does not break out asset or advisor counts specific to the Advisor Networks channel.