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Chartboost
Chartboost was founded as an independent mobile ad exchange and later acquired by LoopMe in 2024, integrating its programmatic advertising technology with...
Chartboost
Chartboost was founded as an independent mobile ad exchange and later acquired by LoopMe in 2024, integrating its programmatic advertising technology with LoopMe's brand performance platform (per LoopMe, 2024). The firm's wealth origin and founding principals are not publicly disclosed. Chartboost's strategy centers on in-app monetization through two primary vehicles: Chartboost Direct and Chartboost Monetization. Chartboost Direct provides publisher infrastructure for brand demand within mobile apps without altering existing ad stacks. Chartboost Monetization offers in-app bidding, premier demand sources, and support for top ad formats. The platform reports 900 billion daily bid requests and 700 million daily active mobile users across its network. Geographic footprint is global, with ad inventory spanning North America, Europe, and Asia. The firm operates as part of LoopMe's technology suite, with LoopMe's Intelligent Marketplace AI now powering Chartboost's bidding engine. The combined entity maintains direct SDK integrations with over 3,000 leading apps. No team size, additional offices, or adjacent vehicles are publicly disclosed. A key recent event: LoopMe acquired Chartboost in 2024, folding its programmatic exchange into LoopMe's brand performance platform (per LoopMe, 2024). Chartboost's structural differentiator is its post-acquisition positioning as a specialized inventory supply-side platform within LoopMe's larger ad-tech stack. The firm provides explicit transparency and real-time bidding controls to publishers, with a focus on unbiased reporting and user experience control — a narrower mandate than full-stack ad networks.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Sector focus
Frequently asked questions
Who runs investment decisions at Chartboost?
Investment decisions are not publicly attributed to named individuals at Chartboost. Following its acquisition by LoopMe in 2024, strategic direction is overseen by LoopMe's executive team. For operational queries, the firm's leadership details remain undisclosed.
How does Chartboost source proprietary deal flow?
Chartboost sources inventory through direct SDK integrations with over 3,000 leading apps, connecting publishers directly with brand demand. The platform uses real-time bidding and LoopMe's Intelligent Marketplace AI to match supply with demand, without relying on third-party exchanges.
Is Chartboost structured as a single family office or does it operate more like a venture firm?
Chartboost is neither a family office nor a venture firm. It operates as a programmatic advertising technology platform, serving as a supply-side ad exchange for in-app monetization. It was acquired by LoopMe in 2024 and functions as a subsidiary within LoopMe's technology stack.
What investment stages does Chartboost typically target?
Chartboost does not invest in companies or stages. It provides advertising monetization infrastructure for mobile app publishers of any size, from small developers to large publishers. The platform supports direct and programmatic ad sales across all stages of a publisher's lifecycle.
Which sectors does Chartboost explicitly avoid?
Chartboost does not publicly disclose any explicit sectors it avoids. Its stated focus is on immersive ad experiences and brand-safe inventory. The platform serves a broad range of verticals within mobile apps, with no published negative screens.
How is Chartboost related to LoopMe?
Chartboost was acquired by LoopMe in 2024 and now operates as a subsidiary within LoopMe's brand performance advertising platform. LoopMe's Intelligent Marketplace AI powers Chartboost's bidding engine, while Chartboost maintains its own brand and publisher-facing products like Chartboost Direct and Chartboost Monetization (per LoopMe, 2024).
Does Chartboost maintain philanthropic structures, and how are they separated?
Chartboost does not publicly disclose any philanthropic structures or foundations. The firm's corporate sustainability page exists but contains no details on charitable initiatives. Following the LoopMe acquisition, any such activities would be managed at the LoopMe corporate level.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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