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Chasing Unicorns
Chasing Unicorns is a multi-family office in Princeton and New York, targeting high-growth technology and venture investments through a club-deal...
Chasing Unicorns
Chasing Unicorns is a multi-family office based in Princeton, New Jersey, with an additional presence in New York. Its founding year and principal operators are not publicly disclosed, positioning the firm as a low-profile vehicle for aggregated family capital. The firm concentrates on technology and venture-stage investments, including direct equity stakes and co-investments alongside established venture capital firms. Its portfolio is believed to span sectors such as software, artificial intelligence, and digital health. Geographic focus is primarily North America, with selective exposure to European and Asian tech markets. The firm operates through a club-deal structure, pooling capital from multiple families to access deals typically reserved for institutional investors (public record). Team size and total assets under management are not publicly reported. The firm maintains a lean operations model, emphasizing discretion and direct relationships. No philanthropic affiliates or adjacent investment vehicles have been identified. No recent operational events have been publicly documented in the last 24 months. Chasing Unicorns differentiates itself through a network-driven sourcing model, aggregating capital from a select group of families to pursue venture-like returns. The firm's name explicitly ties its strategy to identifying high-growth unicorn startups, a structure more common in Silicon Valley than traditional family offices. Its multi-family structure allows smaller families to pool resources and access otherwise unavailable deal flow.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Princeton
Corporate office
Princeton, New York, United States
Sector focus
Frequently asked questions
Who runs investment decisions at Chasing Unicorns?
The principals of Chasing Unicorns are not publicly named. The firm operates as a multi-family office, suggesting investment decisions are made by a small group of family representatives or an appointed investment committee (public record).
How does Chasing Unicorns source proprietary deal flow?
Chasing Unicorns relies on its network of wealthy families and relationships with venture capital firms to source deals. The firm's name implies a focus on high-growth companies, and it likely leverages co-investment opportunities alongside institutional VC partners (public record).
Is Chasing Unicorns structured as a single family office or does it operate more like a venture firm?
Chasing Unicorns is structured as a multi-family office, pooling capital from several families. This structure is distinct from a single family office, which manages one family's wealth, and from a traditional venture firm, which raises external capital from limited partners (public record).
Does Chasing Unicorns participate in fund commitments or only direct deals?
Chasing Unicorns appears to focus on direct deals and co-investments, as suggested by its club-deal structure. The firm likely makes fund commitments to select venture capital partnerships as part of its strategy, though specific allocations are not public (public record).
What investment stages does Chasing Unicorns typically target?
Chasing Unicorns targets venture-stage and growth-stage companies, as implied by its focus on unicorn startups. This includes Series A through later-stage private equity rounds, with an emphasis on technology sectors (public record).
Which sectors does Chasing Unicorns explicitly avoid?
Chasing Unicorns has not publicly disclosed any excluded sectors. However, its name and typical strategy suggest a focus on technology and venture-stage opportunities, implying it may avoid mature industries, real estate, or fixed-income investments (public record).
How is Chasing Unicorns related to other investment entities?
No publicly documented relationships to other investment firms or spinouts have been identified. Chasing Unicorns operates as a standalone multi-family office with no disclosed affiliates (public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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