CitNOW Video Limited

CitNOW Video Limited

CitNOW Video Limited is a Wokingham-based technology company that provides video communication software for the automotive retail sector. Founded in the early 2010s, the firm developed a platform allowing car dealerships to produce personalized video content for customers, including vehicle walkarounds, test-drive summaries, and service updates. The wealth origin and ownership structure of CitNOW are not publicly disclosed. The company's software integrates with dealership management systems and customer relationship management tools to enable seamless video creation and sharing. CitNOW's platform serves dealers across multiple countries, with a focus on the UK and European markets. The technology is used by both franchised and independent dealers to enhance customer engagement and streamline sales processes. CitNOW competes in the automotive technology space alongside firms like AutoTrader's video solutions and ViActor, but its exact market share and revenue figures are not public. CitNOW has not disclosed its team size, but the company operates from a single office in Wokingham. In recent years, the firm has expanded its product offerings to include live video capabilities and integration with social media platforms. There is no publicly available information about recent operational events, such as funding rounds or leadership changes, in the last 24 months. The firm's structural differentiator lies in its narrow focus on automotive video communication — a niche that combines software-as-a-service delivery with sector-specific use cases. Unlike broader video platform providers, CitNOW tailors its tools to the automotive sales cycle, from initial inquiry to after-sales service. This specialization creates a unique position in the market but also limits scalability if the automotive industry's adoption of video stalls.