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Claravine
Claravine sells enterprise marketing metadata and taxonomy management software from Utah. Its customers include Wyndham, Colgate-Palmolive, and Carhartt.
Overview
Enterprise marketing metadata & taxonomy management platform. Unified data standards that eliminate silos and accelerate campaigns.
General information
Location
Region
North America
Country
United States
City
Lehi
Corporate office
Lehi, UT, United States
Sector focus
Frequently asked questions
What does Claravine actually sell?
Claravine sells a cloud platform that lets marketing teams define, validate, and enforce naming conventions and metadata standards across their ad-tech and martech stacks. It connects to tools like Google Campaign Manager, Adobe Analytics, and Salesforce to stop bad campaign data before it flows downstream. The firm positions the product as an AI-readiness layer, since generative models need clean, consistent inputs.
Who runs Claravine?
No executive names, founder biographies, or board members appear on the public website as of the research date. The contact page references a sales representative named Marisa. Without a LinkedIn page or separate corporate filings, the leadership and ownership remain undisclosed.
Which types of companies use Claravine?
The website highlights large consumer brands with global marketing operations: Wyndham Hotels, Colgate-Palmolive, and Carhartt are named as case-study references. The firm targets enterprises that run campaigns across dozens of platforms and need a single system to standardize tracking taxonomies.
How does Claravine connect to other marketing tools?
Claravine offers pre-built connectors, APIs, and browser extensions that link its platform to downstream ad servers, analytics products, and content management systems. The company claims these integrations allow marketing teams to link their entire tech stack in hours rather than quarters.
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