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Cloudinary
Cloudinary was founded in 2012 by Tal Lev-Ami, Itai Kahan, and Nadav Soferman, three developers who built the platform after repeatedly encountering the...
Cloudinary
Cloudinary was founded in 2012 by Tal Lev-Ami, Itai Kahan, and Nadav Soferman, three developers who built the platform after repeatedly encountering the same set of media-management challenges. The company is headquartered in Santa Clara, California, with additional offices in San Jose, Petah Tikva, London, and Kraków. The platform processes images and videos through APIs, integrating with major tech stacks including WordPress, Shopify, Google, and AWS. It serves clients across retail, media, and e-commerce, with named customers including Neiman Marcus, Adidas, Fiverr, and Mattel. Cloudinary also provides digital asset management (DAM) and live-streaming capabilities. The company claims a 99.95% uptime rate and processes up to 20TB of resources. Cloudinary does not publicly disclose its valuation, AUM, or revenue. The company has raised $51 million in known venture funding, with rounds led by companies such as Sapphire Ventures. In 2025, Cloudinary continued expanding its AI features, introducing faster customization tools and accessibility compliance. A structural differentiator is Cloudinary's developer-first model — it embeds directly into engineering workflows via APIs and a platform that connects to any tech stack. This approach, combined with a free tier, has driven adoption among 3 million developers without traditional enterprise sales.
General information
Firm type
Asset Manager
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Clara
Corporate office
Santa Clara, CA, United States
Additional offices
San Jose, CA, United States · Petah Tikva, Israel · Ramat Yishay, Israel · London, United Kingdom · Kraków, Poland
Principals
Tal Lev-Ami
Co-founder & CEO
Itai Kahan
Co-founder & Chief Architect
Nadav Soferman
Co-founder & VP R&D
Sector focus
Frequently asked questions
Who founded Cloudinary?
Cloudinary was founded in 2012 by three longtime developers: Tal Lev-Ami (CEO), Itai Kahan, and Nadav Soferman. All three remain active in the company.
What does Cloudinary do?
Cloudinary provides an API-based platform for image and video upload, storage, optimization, and delivery. It uses AI to automatically transform and optimize visual media for different devices.
What companies use Cloudinary?
Cloudinary lists customers including Adidas, Neiman Marcus, Fiverr, and Mattel. The company reports over 11,000 enterprise customers globally.
What integrations does Cloudinary support?
The platform integrates with WordPress, Shopify, Akamai, Contentful, Google, and AWS, among others. It also supports MCP servers for AI tools.
How does Cloudinary generate revenue?
Cloudinary operates a freemium model with paid enterprise plans. The company does not publicly disclose revenue or profitability.
Is Cloudinary a single family office?
No. Cloudinary is a venture-backed enterprise software company. It is not a family office.
What is Cloudinary's geographic footprint?
Headquartered in Santa Clara, CA, Cloudinary has offices in San Jose, CA; Petah Tikva and Ramat Yishay, Israel; London, UK; and Kraków, Poland.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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