Asset Manager

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CoinGecko

CoinGecko is a platform for cryptocurrency market data, offering prices, market capitalization, and trading volume. It provides tools for tracking...

CoinGecko

CoinGecko is a platform for cryptocurrency market data, offering prices, market capitalization, and trading volume. It provides tools for tracking cryptocurrencies and NFTs, including portfolio management and analytics services. CoinGecko serves individual traders, investors, and developers in the cryptocurrency space, based in Kuala Lumpur, Malaysia.

General information

Firm type

Asset Manager

Year founded

2014

AUM

Undisclosed

Location

Region

North America

Country

Malaysia

City

Kuala Lumpur

Corporate office

Kuala Lumpur, Malaysia

Additional offices

San Francisco, United States · New York, United States · London, United Kingdom · Gibraltar

Principals

TM Lee

Co-founder & CEO

Bobby Ong

Co-founder & COO

Sector focus

Digital AssetsFinTechEnterprise Software

Frequently asked questions

Who runs investment decisions at CoinGecko?

CoinGecko is not an investment firm. It is a data and analytics platform that does not manage external capital or make investment allocations. Strategic decisions are led by co-founders TM Lee (CEO) and Bobby Ong (COO), who have operated the company as a bootstrapped, independent entity since 2014.

How does CoinGecko differentiate its data from competitors?

CoinGecko's founding methodology rates cryptocurrencies on developer activity, community size, and public interest, not just market capitalization. The firm applies its proprietary Trust Score to exchanges based on liquidity metrics and cybersecurity assessments. In 2023, the acquisition of Zash extended this rigor to NFT markets, adding wash-trading detection and cross-chain metadata aggregation.

Is CoinGecko backed by venture capital?

CoinGecko has largely avoided traditional venture capital. It bootstrapped to profitability from launch in 2014. It disclosed a minority outside investment for the first time in 2021 from a strategic partner, but remains privately controlled by its co-founders, which allows it to maintain methodological independence from exchange and trading-firm relationships.

What are CoinGecko's primary revenue streams?

CoinGecko generates revenue through paid API subscriptions for institutional access to its market data feeds, and through advertising inventory on its web platform. The site draws a large, crypto-native audience of tens of millions of monthly visits, making it a direct monetization business rather than a subsidized data product.

How did the 2023 acquisition of Zash reshape CoinGecko's product?

The Zash acquisition, announced in April 2023, added NFT market data to CoinGecko. Zash specialized in cross-chain metadata, rarity scoring, and wash-trade detection across Ethereum, Solana, and Polygon NFT markets. This positioned CoinGecko to offer the same depth of analytics for NFTs that it already provided for fungible tokens.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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