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Connexity
Connexity, a Taboola subsidiary, drives $5B in incremental retail sales via open-web performance marketing. Serves Walmart, Wayfair, Etsy.
Connexity
Scale Incremental Sales Connexity generates $5B in new sales annually to top retailers partnering for guaranteed delivery on performance targets. Scale your revenue across the open web with our performance marketing platform. Get Started Join top IR50 retailers growing with Connexity Get unmatched ROI Performance guaranteed to meet or exceed your ROAS or COS goals […]
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
2120 Colorado Ave #400, Santa Monica, CA 90404
Additional offices
New York, NY, United States · London, United Kingdom · Karlsruhe, Germany
Principals
Lewis
Author of blog posts
Sector focus
Frequently asked questions
Who runs investment decisions at Connexity?
Connexity does not operate as an investment manager. The firm is a performance marketing platform, and operational decisions are led by its team including blog author Lewis (per firm website). No principals are named publicly.
How does Connexity source proprietary deal flow?
Connexity sources advertising inventory from its direct relationships and custom integrations with traffic sources across the open web (per firm website). This gives the platform exclusive access to incremental placements not available to competitors.
Is Connexity structured as a single family office or does it operate more like a venture firm?
Neither. Connexity is a corporate subsidiary of Taboola, acquired in 2021 (per firm website). It operates as a retail performance marketing unit, not an investment vehicle or family office.
Does Connexity participate in fund commitments or only direct deals?
Connexity does not make fund commitments. It is a performance marketing platform that generates incremental sales for retailers through managed advertising campaigns (per firm website).
What investment stages does Connexity typically target?
Connexity is not an investment firm. It serves retailers at any stage and focuses on the open web ad inventory, not company stages.
Which sectors does Connexity explicitly avoid?
Connexity does not disclose sectors it avoids. The firm lists clients across retail, e-commerce, and fashion, but no explicit exclusions are published.
How is Connexity related to Taboola?
Connexity is a wholly owned subsidiary of Taboola, acquired in 2021 (per firm website). It shares offices with Taboola in New York, London, and other locations.
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