Updated:
Contently Inc.
Contently is a content marketing platform founded in 2010 by Shane Snow, Dmitri Zhikharev, and Dave Goldberg. Joe Coleman is CEO.
Contently Inc.
Contently was founded in 2010 by Shane Snow, Dmitri Zhikharev, and Dave Goldberg, who saw an opportunity to professionalize content marketing through a technology platform. The company initially operated as a content agency before pivoting to a SaaS model that connects brands with freelance writers, designers, and videographers. The firm's core product is a content marketing platform that combines a marketplace of 200,000 freelance talent with workflow automation, analytics, and strategy tools. Clients include major enterprises such as Microsoft, Marriott, and Delta Air Lines. Contently's revenue model blends subscription fees for the software and transaction fees for the freelance marketplace. Joe Coleman took over as CEO in 2021, succeeding Shane Snow. The company is headquartered in New York and has raised over $30M in venture funding from investors including GGV Capital, Progress Ventures, and New York Angels. Contently has not disclosed profitability or AUM, operating as a private technology firm rather than a traditional asset manager. Contently's structural differentiator is its two-sided marketplace — it is both a software company and a talent network, making it a hybrid platform that competes with agencies like Edelman and freelancer platforms like Upwork. The firm has no direct relationship to a family office, though its founder was an early adopter of the venture-funding model for content companies.
General information
Firm type
other
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, United States
Principals
Joe Coleman
CEO
Shane Snow
Co-Founder
Dmitri Zhikharev
Co-Founder
Dave Goldberg
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Contently?
The firm does not function as an investment vehicle; it is a privately held technology company. CEO Joe Coleman oversees strategic direction, while the board — which includes investors like GGV Capital — has governance authority over major financial decisions.
How does Contently source proprietary deal flow?
Contently does not engage in deal sourcing or fund management. Its business is providing a content marketing platform and freelance marketplace, not deploying capital in third-party ventures.
Is Contently structured as a single family office or does it operate more like a venture firm?
Contently is a private operating company, not a family office or venture firm. It was venture-backed and remains independent; its shareholders include institutional venture funds and angel investors.
Does Contently participate in fund commitments or only direct deals?
Contently does not make fund commitments or direct investments. Its sole activities are operating its content-marketing SaaS platform and freelance network.
What investment stages does Contently typically target?
As an operating company, Contently does not target investment stages. The firm raised venture capital during its growth phase but now operates as a mature private business.
Which sectors does Contently explicitly avoid?
Contently does not publicly disclose avoidance sectors, as it is not an investment firm, but its platform serves clients primarily in enterprise software, media, and consumer goods.
How is Contently related to its parent or related vehicles?
Contently has no parent company or related investment vehicles. It is a standalone entity founded by individuals who have no public ties to a family office structure.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: