Conversocial Inc.

Conversocial Inc.

Conversocial Inc. was founded by Joshua March and Dan Blumberg as a social media management platform. The company focused on enabling brands to handle customer service inquiries across Twitter, Facebook, and other social channels. Its wealth origin stemmed from venture capital funding, including a Series A from Octopus Investments and other backers. The firm's core product let enterprises manage, route, and respond to social media messages at scale. It served over 100 brands worldwide, including L'Oreal, Sephora, and Sky. Conversocial also built analytics tools for measuring social customer service performance. The company operated primarily in North America and Europe before its acquisition. Verint Systems Inc. acquired Conversocial in 2020 for an undisclosed sum. Post-acquisition, Verint folded Conversocial's technology into its Verint Open Platform. Verint reports roughly 4,000 employees and $900M+ in revenue, with over 80% of the Fortune 100 as customers. Conversocial's structural differentiator was its early focus on social media as a customer service channel. The firm's native integration with social platforms differentiated it from traditional contact center vendors. That niche position made it an attractive acquisition target for Verint's broader CX automation strategy.