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Crown Crafts
Crown Crafts designs and distributes infant products through NoJo and Sassy, selling to retailers like Walmart and Target.
Crown Crafts
A trusted partner in parenting for more than 60 years. | Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products. Founded in 1957, Crown Crafts is one of America’s largest producers of infant bedding, toddler bedding, bibs and developmental toys. The Company operates through its three wholly owned subsidiaries, NoJo Baby & Kids, Inc., Sassy Baby, Inc. and Carousel Designs, LLC, which market a variety of infant, toddler and juvenile products under Company-owned trademarks, as well as licensed collections and exclusive private label programs.
General information
Firm type
Asset Manager
Year founded
1957
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Gonzales
Corporate office
Gonzales, LA, United States
Principals
Olivia W. Elliott
President and Chief Executive Officer
Sector focus
Frequently asked questions
What products does Crown Crafts sell?
Crown Crafts designs and distributes infant and toddler products including crib bedding, blankets, bibs, bath items, developmental toys, and accessories. The company markets these through its two primary wholly-owned subsidiaries, NoJo and Sassy, primarily to mass merchants and retailers in the United States.
What is the ownership structure of Crown Crafts?
Crown Crafts, Inc. is a publicly traded corporation listed on the NASDAQ under the ticker CRWS. It is not a family office or private investment vehicle. The stock is widely held with no single controlling shareholder, and the company buys back its own shares periodically as part of its capital allocation strategy.
Who runs the day-to-day operations at Crown Crafts?
Olivia W. Elliott has served as President and Chief Executive Officer since February 2019. She previously held the role of Vice President and Chief Financial Officer starting in 2013. The executive team is small and manages operations, design, and acquisition integration from the company's Gonzales, Louisiana headquarters.
Does Crown Crafts invest in private companies or make minority investments?
Crown Crafts acquires whole subsidiaries outright rather than making passive minority investments. Its most notable recent transaction was the $17.3 million acquisition of assets from Manhattan Group, LLC in 2022, which added wooden and soft developmental toys to its product line. The company does not operate as a fund or institutional investor.
Where is Crown Crafts' revenue derived from?
Revenue is derived almost entirely from the sale of infant and toddler consumer products to large retailers including Walmart, Target, Amazon, and specialty stores like Buy Buy Baby. Manufacturing is outsourced to third-party contractors, primarily in Asia, making Crown Crafts an asset-light designer and distributor rather than a manufacturer.
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