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Dame Products
Dame Products was established in Brooklyn in 2014 by sexologist Alexandra Fine and MIT-trained engineer Janet Lieberman.
Dame Products
Dame Products was established in Brooklyn in 2014 by sexologist Alexandra Fine and MIT-trained engineer Janet Lieberman. The company's founding narrative centers on addressing the so-called "Pleasure Gap" — the documented disparity in sexual satisfaction between men and women. Fine and Lieberman initially developed the Eva wearable vibrator, which became the most crowdfunded sex toy in history at the time. In 2016, its second product, Fin, was the first sex toy allowed on the crowdfunding platform Kickstarter. The company sells consumer hardware, including wearable vibrators, suction toys, wand-style massagers, and panty vibrators. It also retails complementary goods such as arousal serums and sex pillows. Product development is informed by a clinical advisory board that includes a board-certified OB/GYN and a pelvic floor physical therapist. Distribution runs through its e-commerce site and wholesale partnerships. Manufacturing relies on medical-grade silicone, and the company warranties its products with a 60-day satisfaction guarantee. There is no evidence of Dame Products functioning as a family office, an investment fund, or a capital allocator. Dame Products took public legal action in 2019, suing New York City's Metropolitan Transportation Authority over alleged discrimination in its advertising policies. The case drew coverage from The New York Times, Vice, and Forbes (per Forbes, 2019). Media inquiries are directed to press@dameproducts.com. The firm has no disclosed AUM, no disclosed professionals count beyond its two named co-founders, and no disclosed investment portfolio. Dame Products is not a financial entity. Its structure is that of a consumer packaged goods company — it designs, manufactures, and retails physical products. There is no fund vehicle, no family wealth backing the business in a family-office structure, and no evidence of co-investment activity. Any profiling as an allocator would be a category error.
General information
Firm type
null
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Brooklyn
Corporate office
Brooklyn, United States
Principals
Alexandra Fine
CEO & Co-founder
Janet Lieberman
Co-founder
Frequently asked questions
Is Dame Products a family office or an investment firm?
No. Dame Products is a consumer products company that designs and sells sexual wellness devices. It does not manage external capital, make direct investments, or participate in fund commitments. The firm's business is hardware R&D, e-commerce, and wholesale distribution, not asset management. Its co-founders, Alexandra Fine and Janet Lieberman, are operators, not allocators.
Who founded Dame Products and what is their background?
Dame was founded in 2014 by Alexandra Fine, a sexologist, and Janet Lieberman, an MIT-trained engineer. The pair combined clinical expertise and product-design rigor to create vibrators based on user research. They launched with Eva, which became the most crowdfunded sex toy at the time.
Does Dame Products have any investment portfolio or fund vehicles?
There is no evidence of any investment portfolio, fund structure, or co-investment vehicle. The company generates revenue from direct-to-consumer sales and wholesale partnerships. It does not act as an allocator to venture capital, private equity, or hedge funds.
What is the Pleasure Gap that Dame Products references?
The Pleasure Gap describes the documented disparity in sexual satisfaction between heterosexual women and men. Dame's founders cite research indicating that women report fewer orgasms and less pleasurable sexual experiences than their male partners. The company's products are engineered specifically with this gap in mind.
How does Dame Products involve medical professionals in product development?
Dame maintains a clinical advisory board that includes a board-certified OB/GYN, a naturopathic doctor specializing in menopause, a licensed marriage and family therapist who is also a certified sex therapist, and a board-certified pelvic floor physical therapist. Product testing is crowdsourced through a community called Dame Labs.
Where does the wealth backing Dame Products come from?
The ownership and capital structure of Dame Products is not publicly disclosed. The company was launched via crowdfunding and has since operated as a revenue-generating consumer brand. No family wealth, family-office, or institutional-backing narrative has been made public.
What was the outcome of Dame's lawsuit against the New York City MTA?
In 2019, Dame sued New York City's MTA for discrimination after its advertisements for sexual wellness products were rejected while ads for male-focused products were allowed. The case generated significant media coverage, including in The New York Times and Forbes. The specific settlement or legal outcome has not been publicly detailed by the firm.
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