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Data Decisions Group
Founded by a team now led by CEO Mike Hail, Data Decisions Group operates from Durham, North Carolina, with additional offices in Chapel Hill and...
Data Decisions Group
Founded by a team now led by CEO Mike Hail, Data Decisions Group operates from Durham, North Carolina, with additional offices in Chapel Hill and Rockwall, Texas. The firm was built to serve enterprises that need to transform raw consumer data into usable, compliant, and predictive marketing audiences. Its website emphasizes scale — billions of records processed yearly — but does not disclose founding year or the wealth origin behind its principals. DDG's core work spans data readiness, predictive analytics, and multichannel audience deployment across direct mail, digital, and health-insurance campaign verticals. The firm claims a typical data-science model can be generated in hours using its Reach platform, and its Data Readiness solution can install behind a client's firewall — a posture tailored for HIPAA- and CCPA-sensitive data in insurance and healthcare. Its website references case studies in health insurance, life insurance, and direct mail campaigns, but no named portfolio companies or disclosed fund structure appear. The leadership page names seven professionals, including President & COO Graham McWhorter, Chief Data Officer David Schneider, and Principal Data Scientist Maxwell Strickland. No AUM or deployment figures are published; the firm operates as a private service provider, not a pooled fund manager. DDG's cloud-native infrastructure and continuous compliance monitoring are emphasized, with its nine-year SOC 2 Type II streak serving as a trust beacon to regulated clients. DDG's core structural differentiator is its composite identity: a data-analytics vendor that behaves more like an embedded enterprise-software partner than a traditional marketing agency. Its offer to install behind a client's firewall, coupled with documented HIPAA and CCPA-aligned practices, positions it less as a campaign shop and more as a compliant data-infrastructure layer for regulated industries. This architecture lets insurers and large marketers retain control of sensitive PII while still accessing DDG's modeling and audience-building capabilities.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Durham
Corporate office
324 Blackwell Street Suite 130, Durham, NC 27701, United States
Additional offices
123 W. Franklin Street Suite 520, Chapel Hill, NC 27516, United States · 301 N. Fannin Street, Rockwall, TX 75087, United States
Principals
Mike Hail
CEO
Graham McWhorter
President & COO
David Schneider
Chief Data Officer
Steve Lerner
Chairman of the Board, Interim CFO
Dino Fire
President, Market Research
JoAnn Hinschberger
Director of Marketing
Maxwell Strickland
Principal Data Scientist, Consumer
Sector focus
Frequently asked questions
What does Data Decisions Group actually do for clients?
The firm takes raw consumer data and processes it through a 'Data Readiness' engine that cleans, validates, and enriches the records. It then builds predictive models and multichannel audiences for direct mail, digital, and health-insurance campaigns. Its website claims it can generate a data-science model in hours and typically identifies waste in client campaign files, though no specific percentages are attributed to a named source.
Who runs investment or strategic decisions at Data Decisions Group?
There is no public indication that DDG is an investment firm; it is structured as a marketing-analytics and data-science company. According to its leadership page, CEO Mike Hail and President & COO Graham McWhorter appear to lead day-to-day operations, with Chairman Steve Lerner also serving as Interim CFO.
How does Data Decisions Group handle sensitive data given it works with health and insurance clients?
The firm states it operates a 100% cloud-based infrastructure and has maintained a SOC 2 Type II attestation for nine consecutive years. It also follows HIPAA and CCPA-aligned practices. Its Data Readiness solution can be installed behind a client's firewall, so personally identifiable information never leaves the client's environment, which is a key sign for regulated buyers.
Does Data Decisions Group manage outside capital or operate as a family office?
No evidence supports it being a family office or pooled investment vehicle. It presents as a closely held data-analytics company with a disclosed team of seven leaders. No AUM, wealth-origin statement, or fund structure appears on its site. The entire business model revolves around selling data services to enterprises, not managing portfolios.
Which industries does Data Decisions Group primarily serve?
Its public case studies and language point to health insurance, life insurance, and direct-mail marketers as core verticals. The firm's emphasis on HIPAA compliance and firewall installs suggests healthcare and financial services are primary, but it does not publish a formal exclusion list or full client roster.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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