Data Decisions Group

The firm takes raw consumer data and processes it through a 'Data Readiness' engine that cleans, validates, and enriches the records. It then builds predictive models and multichannel audiences for direct mail, digital, and health-insurance campaigns. Its website claims it can generate a data-science model in hours and typically identifies waste in client campaign files, though no specific percentages are attributed to a named source.

There is no public indication that DDG is an investment firm; it is structured as a marketing-analytics and data-science company. According to its leadership page, CEO Mike Hail and President & COO Graham McWhorter appear to lead day-to-day operations, with Chairman Steve Lerner also serving as Interim CFO.

The firm states it operates a 100% cloud-based infrastructure and has maintained a SOC 2 Type II attestation for nine consecutive years. It also follows HIPAA and CCPA-aligned practices. Its Data Readiness solution can be installed behind a client's firewall, so personally identifiable information never leaves the client's environment, which is a key sign for regulated buyers.

No evidence supports it being a family office or pooled investment vehicle. It presents as a closely held data-analytics company with a disclosed team of seven leaders. No AUM, wealth-origin statement, or fund structure appears on its site. The entire business model revolves around selling data services to enterprises, not managing portfolios.

Its public case studies and language point to health insurance, life insurance, and direct-mail marketers as core verticals. The firm's emphasis on HIPAA compliance and firewall installs suggests healthcare and financial services are primary, but it does not publish a formal exclusion list or full client roster.