Asset ManagerRIA · CRD 152859SEC-Registered

Updated:

Directional

For 15 years Directional has researched, developed and brought the world’s best assessment, training, coaching, leadership and alliance development solutions...

Directional logo

Directional

For 15 years Directional has researched, developed and brought the world’s best assessment, training, coaching, leadership and alliance development solutions to our clients in Australia and APAC. ~ Assessment: Our unique online approach enables you to identify individual skills, knowledge, and behaviours objectively. From this, you can create an evidence-based view of individual and team capability. ~ Training: Having accurately identified learning needs, we work with you to build tailored training programs, with online support, follow-up coaching and refreshers, covering topics such as: Sales, Business Acumen, Leadership – the Building a High Performance Team Series, Coaching and Customer Service. ~ Cloud Coaching, Coach-the-Coach: We help you make coaching part of your managers’ DNA and embed a software-enabled coaching culture that ensures learning sticks and development is sustainable. ~ Leader Labs: Achieving a sustained lift in performance requires a sustained lift in behaviour. Our Leader Lab approach achieves results because we combine action-learning, peer-peer and collegial coaching with short, sharp development modules, selected from our Leadership series. ~ Alliance Best Practice helps clients increase the value of their strategic alliance relationships. Our VST methodology is used by around 70% of the world’s leading IT and telco companies, plus leading businesses in consulting, advisory, pharmaceutical and other sectors. Our consultants are based in Australia, Japan, Korea and China, and include senior consultants who are native speakers in English, Japanese, Korean, Mandarin and Cantonese. Directional also has partnerships with leading consultancies in the UK, Europe and North America, enabling us to offer globally consistent services to multi-national clients.

General information

Firm type

Asset Manager

Year founded

2024

AUM

Undisclosed

Location

Region

Asia

Country

South Korea

City

Corporate office

Sector focus

Securities Finance

Frequently asked questions

What problem does Directional’s platform solve for Korean institutions?

It replaces a manually intensive short-selling workflow with a fully electronic chain covering borrow/lend, trade execution, compliance record-keeping, and settlement. For institutions that previously used paper-based processes or disconnected systems, the platform provides a single integrated environment. The firm also automates reporting obligations to the Korea Securities Depository.

How does Directional handle Korea’s specific short-selling regulations?

The platform bakes in local rule sets, including alerts and functionality for the 90-day stock-loan rollover requirement introduced by Korean regulators. By embedding compliance and record-keeping directly into the trade workflow, it aims to reduce the operational burden of adhering to evolving Financial Supervisory Service guidelines.

Who are Directional’s target clients?

The firm’s website states it serves institutional investors, though no specific client names, types, or logos have been disclosed publicly. The Korean-language product description and focus on domestic depository integration suggest the primary market is Korea-domiciled asset managers, securities firms, or pension funds engaged in covered short-selling.

Is Directional a brokerage or a technology vendor?

Available material positions it as a technology solution provider rather than a principal broker. The platform automates the workflow around stock-loan transactions, but no evidence of a brokerage license, balance-sheet lending, or trade execution on its own account has been identified. The emphasis is on digitizing and connecting existing market infrastructure.

What is the firm’s geographic and regulatory scope?

Directional’s product is built exclusively for the Korean market. Its website is Korean-language only, and the platform’s compliance features reference Korea-specific rules and the Korea Securities Depository. There is no indication of an international office, foreign-language client support, or support for non-Korean short-selling regimes.

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