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Dynata
The world’s largest first-party data company for insights, activation & measurement | At Dynata, we deliver the highest quality first-party data to help...
Dynata
The world’s largest first-party data company for insights, activation & measurement | At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region.
General information
Firm type
other
Year founded
1977
Location
Region
North America
Country
United States
City
Plano
Corporate office
Plano, TX, United States
Principals
Gary S. Laben
Chief Executive Officer
Mike Mulroy
Chief Operating Officer
John Richards
Chief Revenue Officer
Bob Heisserer
Chief Technology Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Dynata?
Dynata is not an investment firm. It is a data and technology company led by CEO Gary S. Laben. Investment decisions related to capital allocation are not publicly disclosed.
How does Dynata source proprietary deal flow?
Dynata does not source deals. It acquires companies to expand its platform — for example, buying Sharpr (2020), CrowdLab (2020), inBrain.ai (2021), Ameritest (2021), Optimus Analytics (2021), and Branded Research (2022) (per the firm). These are strategic acquisitions, not investment for return.
Is Dynata structured as a single family office or does it operate more like a venture firm?
Neither. Dynata is a data and technology company owned by private equity. Its ownership structure is not publicly detailed. It does not function as a family office or investment vehicle.
Does Dynata participate in fund commitments or only direct deals?
Dynata does not commit to external funds or make direct investments. Its activity is entirely operational — selling data and technology services to businesses.
What investment stages does Dynata typically target?
Dynata does not target investment stages. Its acquisitions have been technology companies that expand its data and survey platform, not investments for financial return.
Which sectors does Dynata explicitly avoid?
Dynata's website does not list excluded sectors. Its client base includes researchers, brands, media agencies, publishers, and political pollsters, covering a wide range of industries.
What is Dynata's known posture on co-investments alongside external GPs?
Dynata does not co-invest alongside external general partners. Its business model is operating a data platform, not investing capital.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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