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Dyrdek Machine LLC
Rob Dyrdek's single-family office, Dyrdek Machine LLC, deploys capital across media, consumer brands, and real estate from Beverly Hills.
Dyrdek Machine LLC
Rob Dyrdek founded Dyrdek Machine in 2016, leveraging the wealth and network he built through decades as a professional skateboarder and star of MTV shows including "Rob & Big" and "Ride Along." The family office manages the Dyrdek family's capital with a focus on ventures that intersect entertainment, consumer products, and lifestyle media. The firm's strategy spans direct investments across consumer brands, media production, and real estate development. Dyrdek Machine has developed and financed several television series, including "The Dude Perfect Show" on Nickelodeon, and backed consumer product lines through its in-house brand incubator. Geographic focus is primarily the United States, with particular concentration in Southern California. Team size and total deployment are not publicly disclosed. Dyrdek Machine also operates a real estate arm that has developed mixed-use commercial properties in Los Angeles. The firm does not report to any external AUM registry and draws no outside capital. No recent operational events have been publicly reported as of mid-2025. The firm's structural differentiator is its direct linkage between Dyrdek's personal brand and its investment thesis — rather than operating as a passive capital vehicle, Dyrdek Machine functions as an active studio, incubating television concepts and consumer brands in-house before bringing them to market. This hybrid model sits between a traditional family office and an entertainment production company.
General information
Firm type
Single Family Office
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Beverly Hills
Corporate office
Beverly Hills, CA, United States
Principals
Rob Dyrdek
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Dyrdek Machine?
Rob Dyrdek, the founder and former professional skateboarder, leads all investment decisions. The firm employs a small internal team, but specific investment professionals and their names are not publicly disclosed.
How does Dyrdek Machine source proprietary deal flow?
The firm sources opportunities primarily through Rob Dyrdek's personal network in entertainment, sports, and consumer products. Dyrdek Machine also develops its own television concepts and consumer brands in-house, giving it unique access to projects that align with the Dyrdek brand.
Does Dyrdek Machine participate in fund commitments or only direct deals?
The firm focuses on direct deals and in-house incubations rather than committing capital to external funds. Dyrdek Machine's investments are direct, ranging from TV show production to real estate development and consumer brand launches.
What investment stages does Dyrdek Machine typically target?
Dyrdek Machine targets early-stage and growth-stage opportunities where the firm can add operational or brand value. Its scope includes seed-stage consumer brands, full-production television series, and commercial real estate developments.
Is Dyrdek Machine structured as a single family office or a venture firm?
Dyrdek Machine is a single-family office managing the wealth of Rob Dyrdek and his family. Unlike a venture firm, it does not raise external capital. Its activities — investing, developing media properties, and real estate — are funded solely by Dyrdek family capital.
Where does the underlying wealth come from?
Rob Dyrdek's wealth originated from his career as a professional skateboarder, followed by his success as a reality television star and producer on MTV shows, plus endorsement deals and his own consumer brand ventures.
Does Dyrdek Machine maintain philanthropic structures?
Rob Dyrdek established the Dyrdek Foundation in 2003, which focuses on youth skateboarding, education, and safe skatepark access. The foundation operates as a separate 501(c)(3) entity, independent of Dyrdek Machine's investment activities.
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