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Eilers & Krejcik Gaming
Eilers & Krejcik Gaming operates a boutique research and consulting practice singularly focused on the suppliers behind the global gaming industry.
Eilers & Krejcik Gaming
Eilers & Krejcik Gaming operates a boutique research and consulting practice singularly focused on the suppliers behind the global gaming industry. Founded by principals Todd Eilers and Adam Krejcik, the firm covers equipment manufacturers, interactive gaming technology providers, and sports betting platforms, while deliberately avoiding coverage of the casino operators most Wall Street banks prioritize. The firm maintains offices across eight U.S. cities, with its primary operations based in Newport Beach, California. The firm's research output spans market share trackers, slot performance analytics, and company-specific equity research. Asset classes covered include gaming equipment, social casino gaming, real-money online gaming, and sports betting infrastructure. Eilers & Krejcik's slot analytics practice, led by Managing Director Rick Eckert, measures game-level performance data that slot managers at major casino operators use to optimize floor mix — a dataset no other independent provider produces at comparable granularity. The firm's Digital & Interactive vertical, overseen by Managing Director Matt Kaufman, tracks market share and user-acquisition trends across the social casino and real-money gaming landscape. Consulting engagements range from feasibility studies and new market analysis for gaming boards — the Indiana Gaming Commission commissioned the firm to model sports betting's fiscal impact in 2019 — to fairness opinions and asset valuations for M&A transactions. The firm employs 26 professionals spanning research, consulting, and business development. Key hires include Chris Krafcik, who runs the sports betting and emerging verticals practice as Managing Director, and Alun Bowden, who leads strategic insight as SVP. The team includes dedicated slot performance analysts, policy researchers, and a payments and operational-effectiveness group. The firm is an associate member of the Association of Gaming Equipment Manufacturers and holds board representation at the International Association of Gaming Advisors. Eilers & Krejcik's structural differentiator is its monopoly on granular, supplier-side data in an industry where institutional research coverage disproportionately follows the operators. The firm's proprietary slot surveys and social casino trackers are embedded in supplier strategy processes — Aristocrat Technologies publicly cites Eilers & Krejcik's reports as an input to its planning cycle — giving the firm a recurring, sticky revenue base that functions like a data subscription business rather than a traditional sell-side research provider.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Newport Beach
Corporate office
2908 1/2 Lafayette Ave, Newport Beach, CA 92663, United States
Additional offices
San Francisco, CA · Beverly Hills, CA · Miami Beach, FL · New York, NY · Los Angeles, CA · Nashville, TN · Irvine, CA · San Diego, CA
Principals
Todd Eilers
Principal, Head of Gaming Equipment Vertical
Adam Krejcik
Principal, Head of Sports Betting & Digital Verticals
Sector focus
Frequently asked questions
Who runs investment decisions at Eilers & Krejcik Gaming?
Eilers & Krejcik is a research and consulting firm, not an investment manager — it does not make investment decisions or deploy capital. The firm's Principals, Todd Eilers and Adam Krejcik, oversee coverage verticals that produce equity research on gaming suppliers for institutional-investor clients. Eilers leads the gaming equipment vertical; Krejcik leads sports betting and digital.
How does Eilers & Krejcik source its proprietary data?
The firm conducts its own primary surveys and internal analysis rather than repackaging public data. Its slot performance tracker collects game-by-game metrics from casino operators, while its quarterly social casino tracker surveys suppliers and operators directly for market share, user metrics, and revenue estimates. The consulting division runs customized surveys and feasibility studies for gaming regulators and operators.
Does Eilers & Krejcik Gaming participate in fund commitments or direct deals?
No. The firm is a research and advisory provider, not an allocator. Its clients — institutional investors, operators, and suppliers — use Eilers & Krejcik's data and analysis to inform their own capital allocation, product strategy, and M&A decisions. The firm does not manage a fund or co-invest.
Which sectors does Eilers & Krejcik explicitly avoid?
Eilers & Krejcik explicitly avoids covering casino operators, which are the primary subject of most sell-side gaming research. The firm remains focused on the equipment, technology, and interactive gaming suppliers that sell into operators — a deliberate structural choice that eliminates competition with much larger bank-research teams.
What is Eilers & Krejcik's known posture on co-investments alongside external GPs?
Eilers & Krejcik does not invest alongside external GPs. The firm's engagement with the investment community is entirely through its research product, which institutional investors license to gain visibility into supplier market dynamics, slot performance trends, and the competitive landscape in sports betting and digital gaming.
How is Eilers & Krejcik structured relative to traditional sell-side research?
The firm operates without a broker-dealer arm, a trading desk, or investment-banking conflicts — it does not underwrite securities or seek M&A advisory mandates for covered companies. This structure is closer to an independent data and analytics provider like a niche Bloomberg Intelligence, focused exclusively on gaming B2B, than to a bank-affiliated equity research department.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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