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El Mejor Trato
El Mejor Trato was launched in 2008 by two young Peruvian entrepreneurs aiming to improve consumer financial decision-making through digital comparison...
El Mejor Trato
El Mejor Trato was launched in 2008 by two young Peruvian entrepreneurs aiming to improve consumer financial decision-making through digital comparison tools. The platform aggregates and compares personal loan and vehicle insurance offers from third-party providers across Peru without requiring user registration. The firm operates a proprietary consumer-facing platform that generates leads for financial institutions and insurers. Its digital simulators cover more than 100 personal loan products and vehicle insurance policies segmented by brand and department across Peru. The business model relies on referral or commission-based revenue from partner financial institutions rather than charging consumers directly. With over 15 years of operations, the business focuses exclusively on the Peruvian market and has not expanded beyond personal loans and vehicle insurance. The company also maintains a growing library of financial education content, staffed by in-house specialists covering loans, insurance, health plans, investments, and savings plans. El Mejor Trato is not a bank or an insurance company — it acts solely as an independent digital marketplace for financial products. This asset-light structure differentiates it from balance-sheet-intensive fintechs, but the omission of any wealth-management, proprietary capital, or multi-asset investment activity means the entity does not resemble a conventional family office beyond its entrepreneurial ownership origin.
General information
Firm type
Single Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
Latin America
Country
Peru
City
—
Corporate office
Peru
Sector focus
Frequently asked questions
What is the underlying wealth source for El Mejor Trato?
The platform was founded in 2008 by two Peruvian entrepreneurs, but the specific source of any institutional family capital has not been publicly disclosed.
Does El Mejor Trato manage third-party capital or a family pool of assets?
There is no publicly available information indicating that El Mejor Trato manages a pool of financial assets, venture capital, or any form of commingled fund. Its operations are limited to its consumer-facing financial comparison platform.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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