El Mejor Trato PE

No. The company publicly clarifies it is neither a bank nor an insurer. It operates as a digital marketplace that simulates, compares and provides information on financial and insurance products offered by third-party institutions, earning revenue through affiliate-style intermediation rather than regulated balance-sheet activity.

The firm does not publicly disclose its revenue model, but its structure — a free, no-registration comparison platform — suggests affiliate commissions, lead-generation fees or advertising revenue from partner banks, lenders and insurers whose products appear in comparator results and educational content.

The core comparators cover personal loans and vehicle insurance, with additional content and quote-related tools for health plans, investment products and savings plans. The loan comparator includes more than 100 products from Peruvian lenders.

Altss research finds no evidence that El Mejor Trato raises, manages or deploys third-party capital in an investment capacity. It functions as a consumer financial intermediary and educational publisher, not as a family office, asset manager or venture firm.

The platform was started in 2008 by two young Peruvian emprendedores who identified a need among consumers for transparent, side-by-side comparisons of financial products. The mission was — and remains — to help users make more informed decisions through accessible data and financial education.