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Element Three
Tiffany Sauder founded Element Three; the firm's current CEO and president is Kyler Mason.
Element Three
Tiffany Sauder founded Element Three; the firm's current CEO and president is Kyler Mason. The agency is headquartered in Carmel, Indiana, and serves clients across the United States. No founding year is publicly disclosed. Element Three specializes in the B2B2X model, helping manufacturers align with their dealer networks through co-op marketing programs, product launch strategies, integrated campaigns, event marketing, and inventory movement campaigns. The firm targets industries including commercial vehicles, heavy equipment, marine, RV, and powersports. Confirmed client work includes a co-op program redesign for Airstream and a decade-long partnership with Newmar Corporation (per the firm's website). The agency also works with multi-location businesses. The firm's team includes executives such as Karen Seketa (SVP Talent), John Gough (SVP Strategy & Services), and Sarah Riggio (SVP Finance & Operations). Element Three produces the podcast Why You Win and publishes research on the OEM-dealer dynamic. It maintains partnerships with media platforms, online marketplaces, and location analytics providers. Element Three's structural differentiator is its exclusive focus on the B2B2X business model—selling through intermediaries to end customers. Unlike generalist agencies, it structures its entire service offering around aligning manufacturers and dealers, with proprietary audience insights and channel-ready execution frameworks.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Carmel
Corporate office
Carmel, Indiana, United States
Principals
Tiffany Sauder
Founder
Kyler Mason
Chief Executive Officer & President
Sector focus
Frequently asked questions
Who runs investment decisions at Element Three?
Element Three is not an investment firm; it is a marketing agency. Leadership decisions are made by CEO and President Kyler Mason, who heads the executive team, and Founder Tiffany Sauder.
How does Element Three source proprietary deal flow?
Element Three does not source or execute investments. It is a marketing agency serving manufacturing clients with complex dealer networks; its work involves campaign strategy, creative, and media buying, not proprietary deal origination.
Is Element Three structured as a single family office or does it operate more like a venture firm?
Element Three is neither a family office nor a venture firm. It is a privately held marketing agency structured as a consulting and creative services company. The firm employs over 30 professionals across client services, strategy, and agency operations.
Does Element Three participate in fund commitments or only direct deals?
Element Three does not participate in fund commitments or direct investment deals. It operates as a service provider, delivering marketing programs for manufacturers and dealers in the B2B2X space.
What investment stages does Element Three typically target?
Element Three does not target investment stages. Its clients are manufacturing companies and dealers, and the agency helps with go-to-market strategy, product launches, and channel marketing at various business stages including growth, merger, and market launch.
Which sectors does Element Three explicitly avoid?
Element Three focuses on manufacturing companies with complex distribution channels—primarily commercial vehicles, heavy equipment, marine, RV, powersports, and multi-location retail. It does not publicly disclose sectors it explicitly avoids.
How is Element Three related to a parent or related vehicle?
Element Three appears to be an independent privately held company. No public information indicates ownership by a parent company, family office, or holding vehicle.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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