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EMF Capital Partners
EMF Capital Partners is a private equity firm that invests in financial institutions, particularly in the insurance sector. The firm targets emerging markets...
EMF Capital Partners
EMF Capital Partners is a private equity firm that invests in financial institutions, particularly in the insurance sector. The firm targets emerging markets in Europe, Asia, and Africa, including Albania, Armenia, Azerbaijan, Georgia, Moldova, Russia, Ukraine, Belarus, Turkey, Serbia, Macedonia, Bosnia, Kosovo, Montenegro, and the Caucasus. EMF Capital Partners typically invests between USD 5M and USD 20M in its portfolio companies, taking a majority stake.
General information
Firm type
Private Equity
Year founded
2011
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Peter Lovas
Founder
John Richards
COO
Alexander Lorenz
Julide Mercan
Sector focus
Frequently asked questions
What is EMF Capital Partners' investment strategy?
The firm acquires and builds technology-enabled ecosystems focused on insurance and auto services in a single emerging market, Turkey. It targets established operating companies in these sectors and layers on proprietary technology platforms to improve distribution and cross-selling. The portfolio includes general insurers, a health insurer, an InsurTech platform, and auto-repair and service technology businesses, all operating primarily in the Istanbul area.
Who makes investment decisions at EMF Capital Partners?
The firm's website identifies Peter Lovas as the Founder, which implies he holds the lead investment role, supported operationally by COO John Richards. The team page also lists Alexander Lorenz and Julide Mercan, though their specific investment decision-making authorities are not publicly detailed. No other senior investment professionals are named in the available sources.
Which sectors does EMF Capital Partners specifically target?
According to its website, EMF invests at the intersection of insurance and auto services. Specifically, it targets general insurance carriers, specialist health insurers, InsurTech distribution platforms, and independent auto-repair and car-owner service platforms. The firm's investment focus statement explicitly mentions ecosystems that empower people in emerging markets to lead healthier lives and derive enjoyment from car and home ownership.
Does EMF Capital Partners invest outside of Turkey?
All of the portfolio companies named on the firm's website—Unico Sigorta, Demir Saglik, Monopoli Sigorta, Virtu Systems, Auto King, and Beep!—are based in Istanbul. The firm's investment focus statement references emerging markets broadly, but the disclosed portfolio indicates a current strategy concentrated entirely on the Turkish market. There is no available evidence of investments in other countries.
What is EMF Capital Partners' relationship with the former Aviva Turkey business?
One of EMF's key portfolio companies is Unico Sigorta, which the firm's website states was formerly Aviva's Turkish subsidiary. This indicates EMF acquired the general insurance business from Aviva at some point and rebranded it as Unico Sigorta. The firm continues to operate the business as part of its insurance portfolio in Turkey.
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