Venture Capital

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Endurance Sport Ventures

Endurance Sport Ventures was founded in Barcelona by partners Pere Francitorra and Luis Genero.

Endurance Sport Ventures logo

Endurance Sport Ventures

Endurance Sport Ventures was founded in Barcelona by partners Pere Francitorra and Luis Genero. The firm is supported by a group of entrepreneurs and investors with backgrounds in the Spanish sport and technology industries. Its advisory network provides operational guidance and access to major players in the sector. The firm targets early-stage sport-tech and wellness companies. Its investment focus spans six verticals: stadium technology, fan engagement, activity and performance, media and broadcasting, wellbeing, and esports. Endurance Sport Ventures provides growth financing and helps portfolio companies enter the Spanish market. The firm also assists with business strategy and fundraising through its investor network. No specific portfolio companies or deal sizes have been publicly disclosed. Endurance Sport Ventures operates with two named partners and a wider investment committee of entrepreneurs. The firm's headquarters are in Barcelona, Spain. No data on total deployment amount, fund size, or the number of portfolio companies is public. The team emphasizes hands-on operational support alongside its capital investments. No adjacent vehicles, philanthropic foundations, or recent operational events in the last 24 months have been disclosed. The firm functions as an early-stage investor with a narrowly defined geographic entry strategy. Its model pairs capital deployment with a market-access service — helping startups establish a commercial foothold in Spain through a local network of sport and tech executives. This hybrid of venture investing and market-entry advisory differentiates its value proposition in the European sport-tech ecosystem.

General information

Firm type

Venture Capital

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

Spain

City

Barcelona

Corporate office

Barcelona, Spain

Principals

Pere Francitorra

Partner

Luis Genero

Partner

Sector focus

Media & EntertainmentDigital HealthEnterprise Software

Frequently asked questions

Who runs investment decisions at Endurance Sport Ventures?

Partners Pere Francitorra and Luis Genero lead the firm. They are supported by an investment committee composed of the firm's backing group of entrepreneurs and investors with sport and tech industry experience.

What does Endurance Sport Ventures offer beyond capital?

The firm explicitly positions itself as a partner for market entry into Spain. It provides operational assistance through its network of Spanish sport and startup advisors, helps with business strategy to accelerate growth, and supports portfolio companies during fundraising.

Which sectors does Endurance Sport Ventures target?

The firm invests across six sport-tech and wellness verticals: stadium technology, fan engagement, activity and performance, media and broadcasting, wellbeing, and esports.

Is Endurance Sport Ventures a generalist venture firm or sector-focused?

The firm is entirely focused on the sport-tech and wellness sectors. Its investment scope is limited to early-stage companies operating within its six stated verticals, all linked to sport and technology.

Does Endurance Sport Ventures invest outside Spain?

The firm's stated value proposition is helping early-stage sport-tech companies enter the Spanish market. While it may invest in companies headquartered elsewhere, its operational support is tailored specifically to establishing a presence in Spain.

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