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eRollover
eRollover functioned as a retirement-account marketplace before its domain was acquired by a consolidator.
eRollover
eRollover registered its domain in the late 1990s and built a consumer-facing web property centered on retirement-plan rollovers. The site functioned as a comparison marketplace — visitors entered details about orphaned 401(k) accounts or maturing retirement products, and the engine routed them to partner custodians and advisors. Revenue came from pay-per-lead arrangements, a model that required substantial search-engine visibility to sustain margins. By the early 2010s, the brand had attracted enough direct-navigation traffic that the domain itself became the principal asset. A series of ownership transfers followed. The current registrant, a domain-acquisition entity, holds the property for its type-in traffic value rather than for any operating business. No active management team, investment portfolio, or asset pool exists under the eRollover name. The entity that controls eRollover today deals in internet real estate, not in financial services. Its posture is that of a domain landlord, monetizing residual visitors. No SEC registration, ADV filing, or state-level investment-advisor license is associated with the name. The site currently resolves to a parked page with sponsored listings. eRollover illustrates the lifecycle of an early-wave fintech aggregator that never institutionalized as an asset manager. Without a management company, permanent capital vehicle, or operating subsidiary, the firm requires no succession architecture or regulatory perimeter. What remains is a dormant web asset whose value is a function of residual search queries from consumers typing the term directly into their browser.
General information
Firm type
other
Year founded
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AUM
Undisclosed
Location
Region
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Country
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City
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Corporate office
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Frequently asked questions
Is eRollover an active asset manager or family office?
No. eRollover does not manage capital for third parties or operate as a family office. The entity that currently controls the domain uses it to capture residual consumer traffic to a parked page. There is no investment committee, no AUM, and no advisory personnel associated with the name.
What happened to the original eRollover business?
The original lead-generation platform lost organic search visibility and was wound down as an operating business. Ownership of the domain subsequently transferred through private sales. Today the asset is held by a domain-name consolidator whose business model relies on type-in and direct-navigation monetization, not financial services.
Does eRollover hold an SEC registration or state RIA license?
Public regulatory records show no active registration as an investment advisor under the Investment Advisers Act of 1940, nor any state-level RIA license. No Form ADV is on file for an entity named eRollover, which is consistent with its current posture as a non-operating domain asset.
Who owns eRollover today?
WHOIS and domain-registration data point to a privacy-shielded domain holding entity. No public disclosure identifies a beneficial owner with a stake in a financial-services operating company under the eRollover brand. The registrant's portfolio typically includes retired consumer-finance domains held for residual traffic.
Does eRollover maintain a portfolio of direct investments?
There is no evidence of any investment portfolio. No 13F filings, no Schedule D disclosures in insurance-company filings, and no private-fund reports link to an entity called eRollover. The absence is consistent with a non-operating, non-investing entity.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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