Private EquityRIA · CRD 336713SEC-RegisteredPrivate Fund Adviser

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ETA Equity

Mark Sinatra and Matthew Zucker have deployed search fund capital since 1996, making ETA Equity one of the earliest dedicated investors in…

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ETA Equity

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General information

Firm type

Private Equity

Year founded

1996

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Dallas

Corporate office

123 Awesome Street, Frisco, TX 76227, United States

Principals

Mark Sinatra

Principal

Matthew Zucker

Principal

Sector focus

Search Funds

Frequently asked questions

What does ETA Equity invest in?

ETA Equity invests exclusively in search funds — a model where an entrepreneur raises capital to search for, acquire, and operate a single small or midsize private company. The firm backs the searcher rather than committing to a traditional blind-pool fund, providing both equity capital and strategic support during the search and acquisition phases. Its website describes this as a partnership that combines capital with direct operational guidance.

Who makes investment decisions at ETA Equity?

Principals Mark Sinatra and Matthew Zucker are identified as the firm's leadership on its website. No additional investment committee members, analysts, or operating partners are publicly named. The firm's likely decision-making structure centers on a small, partner-level review given the per-deal nature of search fund investing.

How does ETA Equity source its search fund opportunities?

ETA Equity does not publicly detail its sourcing channels, but firms in this niche typically attract deal flow through MBA program networks, search fund investor conferences, and direct applications from searchers. The firm's three-decade history in the space suggests relationships with past searchers and referring professionals may also generate referrals.

Is ETA Equity a family office or an institutional fund?

ETA Equity is structured as an asset manager and does not disclose a family-office lineage or a single wealth origin. It has operated since 1996 without public indication of external institutional LP bases or a parent family entity. The firm's capital source and vehicle structure remain private.

Does ETA Equity participate in fund commitments or only direct search acquisitions?

All public signals point to direct backing of individual search fund vehicles rather than commitments to third-party search fund managers. The firm's materials do not mention fund-of-funds activity, co-investment clubs, or pooled SPV participation. Its model appears built entirely around one-to-one partnerships with searchers.

What geographies does ETA Equity cover?

The firm's office addresses in Frisco and Plano, Texas suggest a home-market base, but search fund investing inherently travels with the searcher. ETA Equity's website does not restrict its mandate to a specific region, and the model typically supports US-wide acquisitions, with international deployments depending on the searcher's target.

How long has ETA Equity been investing in search funds?

The firm has been operating since 1996, per its own website, placing it among the earliest dedicated investors in the search fund model. Most institutional search fund investors entered the space after 2010, when the asset class gained broader recognition at top business schools and among family offices.

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