Private EquityRIA · CRD 329728SEC-Registered

Updated:

Even Herd

Even Herd runs the EHLS long/short ETF, a core-equity strategy built on a proprietary momentum algorithm that seeks alpha from individual-stock shorts.

Even Herd logo

Even Herd

Even Herd is an SEC-registered investment adviser in OKLAHOMA CITY, OK, registered since 2024. The firm manages approximately $56 million in regulatory assets. It has 2 employees and 1 investment adviser.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Oklahoma City

Corporate office

Oklahoma City, United States

Frequently asked questions

What is the Even Herd Long/Short ETF (EHLS) designed to do?

EHLS is designed as a core equity holding that seeks to capture upside from top-performing stocks while using short positions to generate excess returns and hedge against broad-market downturns. It employs a proprietary, relative-momentum algorithm that rotates dynamically across sectors, market caps, and factor tilts rather than tracking a fixed benchmark. The fund aims to be indifferent to market timing, relying on individual stock-level divergences to perform across bull and bear environments.

Who runs investment decisions at Even Herd?

Even Herd has not publicly disclosed the portfolio managers, analysts, or principals responsible for investment decisions. All available material attributes strategy execution to a proprietary algorithm that was first developed a decade ago and has been upgraded for current technological capabilities, but the individuals overseeing that process are not named.

How does Even Herd source its long and short ideas?

Idea generation is driven entirely by the firm's proprietary relative-momentum system. The algorithm identifies top-performing stocks for the long book and lagging stocks for the short book, without imposing market-cap or factor-style constraints. Even Herd does not describe any fundamental-analyst research layer, external manager relationships, or screen-based sourcing beyond the upgraded decade-old system it runs in-house.

Is Even Herd structured as a family office or a traditional asset manager?

Even Herd is an asset manager based in Oklahoma City and operates through an ETF structure rather than private funds or a family-office mandate. It offers a single publicly traded vehicle — the Even Herd Long/Short ETF (EHLS) — and does not disclose additional managed accounts, separate SMAs, or family-capital pools.

Does Even Herd participate in fund commitments or only direct equity positions?

Even Herd's sole known vehicle invests directly in individual equities on both the long and short sides. There is no indication the firm makes fund commitments, co-investments, or allocates to external managers. The firm's public materials only describe the EHLS ETF and its internal portfolio-construction process.

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