Evil Twin

Dani Shaked is the founder and CEO of Evil Twin. He describes himself as a 'self-proclaimed tech nerd' who grew up in the early internet era and built the agency with a marketer's mindset and a developer's curiosity. The firm's website and public presence consistently point to Shaked as the central decision-maker and leader.

Evil Twin's client base is overwhelmingly composed of B2B technology companies, with a heavy emphasis on cybersecurity, enterprise software, fintech, and AI firms. Many clients are Israeli-founded startups seeking to enter or scale in the US market, though its portfolio also includes venture capital funds and other professional services firms.

Evil Twin is a pure-play digital marketing agency, not an investment firm or venture capital fund. It does not take equity stakes in client companies or participate in funding rounds. The reference to 'client's fundraising and exits' on its site reflects its role as a marketing partner, not a financial participant.

The firm positions itself as a full-service marketing operations partner. Beyond planning, designing, and developing websites, its stated expertise includes ongoing search engine optimization (SEO), Google Ads campaign management, HubSpot integration and optimization, social media marketing, and lead generation for startups.

While its primary office locations are listed as Austin, Scottsdale, and San Carlos in the United States, the firm maintains a strong operational link to Israel, evidenced by its Tel Aviv phone number (+972-3-620-1181) and a client portfolio that is largely composed of Israeli-founded technology companies.