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Exit Quotient Ventures
Exit Quotient Ventures is an SEC-registered investment adviser with offices in Lansing, MI. It advises clients on investment strategies.
Exit Quotient Ventures
Exit Quotient Ventures is an SEC-registered investment adviser with offices in Lansing, MI. It advises clients on investment strategies. The firm is registered with the US Securities and Exchange Commission.
General information
Firm type
Venture Capital
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Lansing
Corporate office
Lansing, MI, United States
Principals
Broc W. Edwards
Managing Partner
Reuben Levinsohn
Managing Partner
Sector focus
Frequently asked questions
Who makes the final investment decision at Exit Quotient Ventures?
Managing Partners Broc W. Edwards and Reuben Levinsohn lead the fund and sit on the investment committee. After the due diligence phase, the committee holds an internal meeting and votes on each prospective investment. The firm describes a voting threshold that must be met before it proceeds to documentation and funding.
Does the fund invest only in Michigan-based startups?
No. The firm defines its geographic mandate as the broader Midwest entrepreneurial ecosystem. Its portfolio includes companies based in or with ties to the region, and the team reviews startups from multiple Midwestern states through its proprietary deal-sourcing channels.
What is the maximum check size Exit Quotient Ventures can write?
For a pre-seed investment, the firm writes checks of $50,000 to $100,000, typically on a convertible or SAFE note. Seed-stage checks range from $100,000 to $150,000, and the firm can follow on with up to $250,000 into companies that demonstrate outperformance and significant traction.
How does the firm's team support companies beyond writing a check?
The team provides direct founder support, leverages its networks to source additional investors and strategic partners, and offers operational guidance on building capital-efficient structures. Venture Partners like Paul Jaques and Ted Neely add expertise in spinout formation and institutional finance, while Jillian Lorenz contributes her experience as a successfully exited founder.
Is Exit Quotient Ventures a sector-specific fund?
No, the firm is industry-agnostic. Its portfolio spans data security, enterprise software, education technology, music tech, industrial technology, and mobility. The common thread is capital-efficient, scalable business models led by Midwest-based founders, not a particular vertical thesis.
Does Exit Quotient Ventures lead rounds or co-invest?
At the seed stage, the firm typically follows other proven venture funds that lead the round with a larger check. At pre-seed, it often invests on a convertible or SAFE note and helps syndicate other venture funds and angel investors to join the financing.
What is the relationship between Exit Quotient Ventures and Washington Avenue Advisors?
Reuben Levinsohn, a Managing Partner of Exit Quotient Ventures, is also a Founding Partner of Washington Avenue Advisors, a wealth management office, and Washington Avenue Ventures, a Michigan-based venture studio. These are separate entities, but the shared leadership provides the portfolio with ancillary advisory connections.
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