Exit Ventures

Jeffrey D. Sokol serves as President and is the primary decision-maker for Exit Ventures. His operating background includes co-leading Mrs. Fields' Cookies to a national franchise footprint and executing its sale, giving him direct P&L experience in consumer and franchising models. The firm does not list additional investment partners or an investment committee structure publicly.

The Sokol family wealth originates from the sale of Mrs. Fields' Cookies, the branded cookie and baked-goods franchise founded by Debbi Fields and later acquired. Jeff Sokol was instrumental in scaling the business as a franchise operation before the exit. The proceeds of that sale form the capital base that Exit Ventures deploys today.

Exit Ventures focuses on direct investments in private companies. There is no public evidence of the firm participating in fund-of-funds commitments, acting as a limited partner in venture funds, or engaging in club-deal structures. The office appears to prefer concentrated, direct equity positions in operating businesses.

The firm's sourcing model benefits from its location in Holladay, Utah, which provides access to the growing technology and healthcare services ecosystem in the Intermountain West — a region often underserved by coastal venture funds. Additionally, Sokol's franchise-operating background generates inbound opportunities from consumer and multi-unit business founders. The office does not publicize intermediary relationships or sourcing partners.

Exit Ventures is structured as a single family office managing the Sokol family's private capital. It does not accept outside investors, charge management fees, or operate under a fund structure with a defined investment period. While its investment activity resembles early-stage venture, the legal and operational architecture is that of a permanent-capital family office — meaning it can hold positions longer than a traditional venture fund's lifecycle.

The firm targets early-stage and growth-stage companies, though it does not publish stage-specific check sizes or revenue thresholds. The permanent-capital structure allows Exit Ventures to participate across multiple funding rounds within the same portfolio company rather than being confined to a single entry point. Specific stage demarcations — seed vs. Series A vs. growth equity — are not publicly defined.

Exit Ventures has not published a formal exclusion list. However, based on observable portfolio patterns and Sokol's operating background, the firm does not appear to participate in deep-tech, biotech, or capital-intensive infrastructure plays. Its focus remains on asset-light business models in software, consumer, and services — sectors where Sokol's franchising and brand-scaling expertise provides operational leverage.