Exit Ventures

Jeffrey D. Sokol serves as President and is the primary decision-maker for Exit Ventures. His operating background includes co-leading Mrs. Fields' Cookies to a national franchise footprint and executing its sale, giving him direct P&L experience in consumer and franchising models. The firm does not list additional investment partners or an investment committee structure publicly.

The firm's sourcing model benefits from its location in Holladay, Utah, which provides access to the growing technology and healthcare services ecosystem in the Intermountain West — a region often underserved by coastal venture funds. Additionally, Sokol's franchise-operating background generates inbound opportunities from consumer and multi-unit business founders. The office does not publicize intermediary relationships or sourcing partners.

The firm targets early-stage and growth-stage companies, though it does not publish stage-specific check sizes or revenue thresholds. The permanent-capital structure allows Exit Ventures to participate across multiple funding rounds within the same portfolio company rather than being confined to a single entry point. Specific stage demarcations — seed vs. Series A vs. growth equity — are not publicly defined.

Exit Ventures has not published a formal exclusion list. However, based on observable portfolio patterns and Sokol's operating background, the firm does not appear to participate in deep-tech, biotech, or capital-intensive infrastructure plays. Its focus remains on asset-light business models in software, consumer, and services — sectors where Sokol's franchising and brand-scaling expertise provides operational leverage.