EZLinks Golf LLC

EZLinks sells software-as-a-service to golf courses. It does not disclose owning or operating any golf courses itself. Its products include tee sheet software, POS, member billing, and a group purchasing program called ClubBuy (per the firm, 2026).

EZLinks generates revenue from software subscription fees and transaction processing for tee time bookings made through the GolfNow marketplace. It also earns fees from ClubBuy, its group purchasing program for course supplies. The firm does not publicly break down its revenue sources or disclose financial results.

EZLinks Golf LLC operates GolfNow for Business, the commercial brand under which it sells its SaaS products to golf courses. GolfNow also refers to a consumer-facing tee-time marketplace that connects 3.9 million active bookers with participating courses. EZLinks likely earns fees from both sides of this marketplace.

EZLinks Golf LLC does not publicly disclose its founder or founding year on its website. The company is headquartered in Chicago. No named principals are listed on its site.

EZLinks Golf LLC does not publicly describe itself as an investor. Its website presents the company as a provider of golf course management software and services. There is no public evidence of a venture capital or family office investment arm.

EZLinks benefits from network effects: 9,000 courses use its software, and 3.9 million golfers book through its marketplace. This scale creates data advantages in pricing and demand forecasting that smaller competitors may lack. Its integrated point-of-sale and F&B management also create switching costs for courses.

EZLinks's public customer testimonials reference courses in the United States and Canada (Tarandowah Golfers Club in Ontario). The company states its platform reaches 9,000 courses globally, but does not provide a breakdown by country. The GolfNow marketplace is primarily North American.