Fab Ventures

Founder Odile Roujol leads all investment decisions. Roujol was previously CEO of Lancôme, a division of L’Oréal, and sits on Silicon Valley boards. Her operating background in global beauty sets the firm’s sector focus, and she publicly discusses each portfolio company as a direct relationship rather than a committee-driven choice.

The firm draws deal flow primarily from the FaB Fashion and BeautyTech community, a self-reported 5,000-member network of founders and funders that Roujol founded before launching the venture studio. Fab Ventures uses the community’s chapters in San Francisco, Los Angeles, New York, Paris, London, and Shanghai to surface early-stage consumer brands. Portfolio companies are often introduced by other founders in the network.

Fab Ventures invests at the seed and early stage with checks ranging from $250,000 to $1 million. The firm targets direct-to-consumer beauty, fashion, wellness, and AI-driven consumer-tech platforms. It often acts as a startup’s first institutional capital and co-invests alongside syndicate partners, with involvement starting before a priced Series A.

Fab Ventures operates as a co-creation studio rather than a typical fund: a rotating team of operators works inside portfolio companies on branding, product development, growth marketing, and retail strategy for four- to twelve-month engagements. This venture-builder model means Fab Ventures takes on fewer startups each year but provides operating support that most seed funds do not offer directly.

The firm’s two known funds — Fab Fund I and Fab Fund II — are structured to make direct seed-stage equity investments. According to the firm’s website, Fab Ventures sometimes follows on in later rounds, but it has not disclosed any activity as a limited partner in other venture funds. The primary vehicle is a proprietary direct-investment approach backed by co-creation services.

Fab Ventures is based in San Francisco with an additional office in Los Angeles, a dual-coastal setup it describes as combining San Francisco’s technology talent with Los Angeles’s multicultural leadership and influencer base. Through the FaB Fashion and BeautyTech community, the firm maintains an origination presence in North America, Europe, and Asia, with community chapters extending to Shanghai, Paris, and London.