Updated:
FabFitFun
FabFitFun is a consumer subscription business, not an institutional allocator, and is excluded from the Altss family office and asset manager universe.
FabFitFun
FabFitFun is a lifestyle subscription company headquartered in Los Angeles. It ships curated seasonal boxes of full-sized beauty, fitness, and wellness products to over one million members. The business model relies on member curation and direct price arbitrage from brand partnerships, enabling discounts of up to 70% off retail prices. The firm does not deploy institutional capital, manage third-party funds, or operate a family office structure. Because FabFitFun is a consumer subscription operating company, it lacks the structural elements Altss profiles require: no CIO, no investment committee, no portfolio of external fund commitments or direct co-investments, and no disclosed AUM. Its capital deployment is entirely operational — inventory, marketing, and platform technology — and not allocable across traditional asset classes. The firm has not disclosed any separate investment vehicle, foundation, or family office arm. Scale metrics are limited to a disclosed customer base exceeding one million members and a pricing model driven by seasonal box purchases alongside a la carte sales. There are no known additional offices, no named investment professionals, and no adjacent ventures operating as capital allocators. The founding year and named principals are not cited in the available source material. FabFitFun lacks the core architectural feature that defines an Altss profile subject: it is an operating business, not a pool of investment capital managed on behalf of a family, institution, or partner base. The company does not exhibit a sourcing model, fund structure, or governance framework typical of the entities in the Altss universe.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Sector focus
Frequently asked questions
Why is FabFitFun listed in the Altss research database?
It appears the firm was initially captured during broad entity ingestion but does not meet the Altss criteria for a family office, asset manager, or institutional allocator. A full profile is unwarranted.
Does FabFitFun deploy institutional capital or manage a family office?
No. FabFitFun is a direct-to-consumer subscription commerce company with no disclosed investment vehicle, family office structure, managed fund, or allocation activity.
Is there a known principal or CIO at FabFitFun?
Current available sources do not identify a named chief investment officer, family office principal, or managing partner responsible for capital allocation. The firm's leadership structure is operational, not investment-focused.
What is FabFitFun's AUM?
FabFitFun does not publish an AUM figure because it is not an investment management firm. Any estimate would be a category error — the company holds inventory and customer cash, not third-party or family investment capital.
What is FabFitFun's connection to the venture capital or private equity ecosystem?
None has been identified in the available sources. The firm's website describes a consumer subscription platform with no mention of fund commitments, direct co-investments, or institutional partnerships.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: