Family Financial

Family Financial

Family Financial was founded in Los Angeles in 2021 by CEO and Senior Financial Advisor Tammy Trenta. Trenta built the practice on two decades of trust-and-estate work, most recently at a major Beverly Hills bank, layering on credentials as a Certified Financial Planner, Certified Tax Planner, and Certified Exit Planner. The firm markets itself as a woman-owned RIA delivering a family-office experience to business owners and high-net-worth families who have outgrown fragmented advisory arrangements. The firm combines investment management with tax preparation, personal accounting, payroll, bill pay, and business bookkeeping under a single flat-fee structure. Its stated asset-class coverage spans traditional portfolios, privately held real estate, private equity, and digital assets. Fee schedules published on the firm's website show wealth-management services starting at 1.20% of assets, tax-planning engagements priced between $2,500 and $15,000, and personal-accounting retainers at $800 per month. The practice operates from Los Angeles, Orange County, and San Diego, serving entrepreneurs — particularly those approaching a liquidity event — across the three markets. AUM and total team size are not publicly reported. Tammy Trenta remains the only named principal on the firm's materials, functioning as the lead advisor and personal CFO for every relationship. The absence of disclosed deployment figures or a formal investment committee suggests an advisory model built around a single practitioner rather than an institutionalized asset-gathering platform. The firm's structural differentiator is its deliberate collapse of tax, legal, and investment silos into a single fiduciary relationship. Unlike a traditional multi-family office that layers specialized managers on top of a large pool of capital, Family Financial operates as an embedded financial-operations function for its clients — taking on bill pay and payroll alongside portfolio construction, which makes the model look more like a fractional family office than an asset manager.