Favor Wealth Advisors

Joseph Favor, the firm's founder and president, serves as the lead advisor and makes all investment decisions for client portfolios. He has publicly documented his shift from a wirehouse brokerage model at Merrill Lynch to a fiduciary fee-only practice in 2014, and he now constructs low-cost, factor-based ETF allocations for clients. Favor's podcast and public commentary consistently position him as the sole architect of the firm's investment strategy.

There is no public evidence that Favor Wealth Advisors extends into direct private-market investing. The practice focuses exclusively on public-market asset management using low-cost, evidence-based portfolios. For its target clientele, the largest "illiquid" asset is typically a dental practice, and the firm's advisory work models that equity stake alongside liquid retirement accounts rather than sourcing external private deals.

The firm operates a content-led growth model anchored by Joseph Favor's podcast, 'The Dentist's Money Show,' which targets dentists and medical professionals navigating practice buy-ins, partnership structures, and retirement transitions. Favor also leads in-person educational workshops for medical residents and mid-career dentists in the Chicago area, building a pipeline of clients approaching practice ownership or succession planning.

Joseph Favor has publicly taken a hard stance against commission-based products, particularly annuities and loaded mutual funds, arguing that they conflict with fiduciary obligations. The firm operates on a fee-only basis, rejecting the broker-dealer model in favor of an advisory fee structure directly tied to assets under management or a flat retainer.

The primary edge is not in security selection but in liability-aware planning. Favor models the entire career arc of a dental practice owner — from associate buy-ins, to partnership equity buildup, to practice sale — and overlays a public-market portfolio designed to offset the concentrated risk of a single-practice illiquid asset. A generalist without this transaction-advisory lens typically cannot price the interplay between practice debt and liquid net worth with the same granularity.