Favor Wealth Advisors

Joseph Favor, the firm's founder and president, serves as the lead advisor and makes all investment decisions for client portfolios. He has publicly documented his shift from a wirehouse brokerage model at Merrill Lynch to a fiduciary fee-only practice in 2014, and he now constructs low-cost, factor-based ETF allocations for clients. Favor's podcast and public commentary consistently position him as the sole architect of the firm's investment strategy.

The firm operates a content-led growth model anchored by Joseph Favor's podcast, 'The Dentist's Money Show,' which targets dentists and medical professionals navigating practice buy-ins, partnership structures, and retirement transitions. Favor also leads in-person educational workshops for medical residents and mid-career dentists in the Chicago area, building a pipeline of clients approaching practice ownership or succession planning.

Joseph Favor has publicly taken a hard stance against commission-based products, particularly annuities and loaded mutual funds, arguing that they conflict with fiduciary obligations. The firm operates on a fee-only basis, rejecting the broker-dealer model in favor of an advisory fee structure directly tied to assets under management or a flat retainer.