Fidelity Standard Life Insurance Company

Founder Dennis G. Haley serves as the owner and principal, exercising control over investment strategy and capital allocation. He is supported by Jeffrey A. Hall and Margaret Hall, who hold director and officer roles at the affiliated First American Capital Corporation and First American Marketing Corporation. The group operates without a publicly named CIO or external investment committee, concentrating decision-making authority within this small leadership circle.

The firm sources primarily through its network of affiliated First American entities and historical insurance-industry relationships. Prior transactions involving Midwest Holding Inc. and Swiss Re suggest deal flow originates from direct corporate negotiations and reinsurance-linked opportunities rather than competitive auction processes or intermediary-led origination. The firm's low public profile indicates a preference for proprietary, relationship-driven deal sourcing.

The general account allocates across buyout equity, private credit instruments, and physical real estate. A disclosed holding in Colorado condominiums confirms direct property exposure. The firm's strategy tag repeatedly points to buyouts, suggesting control-oriented private equity positions dominate the portfolio. Public equities and liquid fixed income do not appear in its known activity set, though insurance regulatory filings would typically include some mix of investment-grade bonds.

It is an operating insurance company that functions as the asset-owner hub for Dennis G. Haley's broader First American group. Unlike a single-family office that manages liquid wealth for generations, this entity uses its insurance balance sheet — policyholder premiums and reserves — as the capital base for investments. The affiliated First American Capital Corporation and First American Marketing Corporation extend the group's reach beyond pure insurance, creating a hybrid operating-company and investment platform.

The firm has a documented history of co-investing, most notably with Midwest Holding Inc. on the acquisition of Old Reliance Insurance Company. A reinsurance relationship with Swiss Re connected to the predecessor entity Sage Life also indicates a willingness to partner with large institutional counterparties. However, no current co-investment program or regular LP syndication structure has been publicly identified.