Updated:
First Financial Corp
First Financial Corp is a Terre Haute-based bank holding company operating 69 branches. Norman D. Lowery leads the $4.8B-asset institution.
First Financial Corp
First Financial Corp was founded in 1984 as a single-bank holding company for First National Bank of Indiana, later expanding through acquisitions across its Midwestern footprint. The firm is not a family office but a publicly traded financial institution (NASDAQ: THFF) with Norman D. Lowery as Vice Chairman, President, and CEO since 2008. First Financial operates 69 branches across Indiana and Illinois, with a loan portfolio dominated by commercial real estate, residential mortgages, and agricultural lending. First Financial Bank, its primary subsidiary, originates and services these loans internally rather than through fund structures or outside manager commitments. The bank's 2025 annual filing reported net income of $46.2 million on interest income of $216 million, confirming a traditional spread-based banking model rather than an asset-management or direct-investment posture. The corporation maintains no separate investment-management division, no private-equity vehicle, and no family-office function. Its wealth-management services are limited to trust and retail brokerage operations offered under the First Financial Trust & Asset Management brand, licensed as a registered investment advisor through the SEC. As of 2024, the firm had 821 full-time employees, with headquarters remaining in Terre Haute, Indiana. What structurally distinguishes First Financial from the firms typically profiled by Altss is its charter as a regulated depository institution rather than any investment-partnership architecture. It gathers insured deposits to fund a loan book, reports quarterly to the SEC, and operates under Federal Reserve prudential supervision — a fundamentally different risk and governance framework than a single-family office or private-investment firm running LP commitments.
General information
Firm type
other
Year founded
1984
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Terre Haute
Corporate office
Terre Haute, IN, United States
Principals
Norman D. Lowery
Vice Chairman, President & CEO
Sector focus
Frequently asked questions
Is First Financial Corp a single-family office?
No. First Financial Corp is a publicly traded bank holding company (NASDAQ: THFF) founded in 1984. It operates First Financial Bank, a regulated depository institution, and does not function as a family office, asset manager, or private-investment partnership. Its primary business is traditional commercial and retail banking in Indiana and Illinois.
What investment activities does First Financial Corp engage in?
First Financial's investment activity is limited to its loan portfolio — primarily commercial real estate, residential mortgages, agricultural loans, and other consumer lending — plus a securities portfolio held for regulatory liquidity and interest-rate management. It does not operate private-equity funds, make direct minority-stake investments, or allocate to venture capital as a limited partner.
Who makes major capital-allocation decisions at First Financial Corp?
Norman D. Lowery, as Vice Chairman, President, and CEO, oversees all major strategic and capital-allocation decisions alongside the board of directors. The firm does not have a separate chief investment officer or investment committee in the family-office sense. Lending and securities-portfolio decisions are managed within the bank's established credit and asset-liability frameworks.
Does First Financial Corp manage external investor capital?
No. As a bank holding company, First Financial Corp does not manage third-party investment pools or serve as a general partner to outside limited partners. Its wealth-management subsidiary, First Financial Trust & Asset Management, provides trust services and retail brokerage accounts, not commingled investment funds on an institutional scale.
What is the firm's connection to the Altss family-office universe?
There is none. First Financial Corp appears in Altss records under an uncategorized firm type because it does not fit the family-office, asset-manager, or institutional-allocator classifications. It is a publicly regulated commercial bank whose business model has no structural overlap with the single-family and multi-family office profiles Altss tracks.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on registered investment advisers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: