Private Equity

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Firstrock Capital

FirstRock Capital is a venture capital firm that provides in-house services to support entrepreneurs. It has made two investments, including one in My Ocean, a...

Firstrock Capital logo

Firstrock Capital

FirstRock Capital is a venture capital firm that provides in-house services to support entrepreneurs. It has made two investments, including one in My Ocean, a private equity investment made on September 22, 2021.

General information

Firm type

Private Equity

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Frequently asked questions

Who runs investment decisions at Firstrock Capital?

The principals of Firstrock Capital have not been publicly identified. The firm does not maintain a public-facing website with team profiles, and there are no regulatory filings or press releases that name its investment committee. Until the firm discloses its leadership, the decision-making structure remains unknown to external allocators.

What investment stages does Firstrock Capital target?

Firstrock Capital focuses on early-stage venture, specifically seed and startup financings. The firm also lists growth as a target stage, suggesting it may follow on into later rounds for select portfolio companies. This stage concentration places it in a competitive New York venture market alongside numerous early-stage generalist funds.

Is Firstrock Capital structured as a family office or a venture firm?

Firstrock Capital is classified as an asset manager with a private equity and venture strategy. Without disclosed principals, wealth-origin, or fund structure filings, it is not possible to definitively categorize it as a single-family office, multi-family office, or traditional venture firm. The '.vc' domain and early-stage mandate suggest a venture fund structure, but no Form ADV or similar filing confirms this.

Which sectors does Firstrock Capital target or avoid?

Firstrock Capital operates as a generalist venture investor, with no disclosed sector exclusions. Public records do not indicate any specific technology verticals the firm prioritizes. In practice, generalist early-stage firms in New York frequently invest across enterprise software, consumer internet, and fintech, but no Firstrock portfolio data exists to confirm these exposures.

Does Firstrock Capital participate in fund commitments or only direct deals?

There is no public information on whether Firstrock Capital invests in other venture funds as a limited partner. The firm's stated strategy of early-stage direct investing suggests a primary focus on direct equity in startups. Any fund-of-funds activity or co-investment posture alongside external GPs has not been disclosed.

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