Venture Capital

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FirstTracks Ventures

Jon-Erik Borgen's FirstTracks Ventures deploys family-office capital across 35+ companies from seed to growth, and in 2024 launched a sports-venture arm…

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FirstTracks Ventures

Guiding Your Business Forward | Our Strategic Approach: Guiding Your Venture

General information

Firm type

Venture Capital

Year founded

2014

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Santa Monica

Corporate office

Santa Monica, Stamford, Novi, New York, Denver, United States

Additional offices

Stamford · Novi · New York · Denver

Principals

Jon-Erik Borgen

Founder and Managing Partner

Sector focus

Sports & EntertainmentVenture (General)

Frequently asked questions

Who runs investment decisions at FirstTracks Ventures?

Jon-Erik Borgen founded and manages both FirstTracks Ventures and FirstTracks Sports Ventures. All investment activities fall under Borgen Investment Group, the single-family asset management firm he established in 2000. The firm does not publicly disclose an independent investment committee or additional general partners.

How does FirstTracks source proprietary deal flow?

FirstTracks describes its sourcing as flowing through a network of family offices, venture capital firms, and startup founders. The deep capital-markets relationships cultivated within Borgen Investment Group since 2000 underpin access to both local and cross-border deal flow. No specific accelerator or university pipeline is disclosed.

Is FirstTracks structured as a single family office or does it operate more like a venture firm?

It operates as both. The entity is the venture-investment pillar of Borgen Investment Group, a single-family office formed in 2000. Through fund vintages FTV.1 and FTV.2 it functions like a sector-agnostic venture firm, but the capital is family-office sourced, not raised from outside limited partners.

Does FirstTracks participate in fund commitments or only direct deals?

The firm's disclosed model emphasizes direct investments — more than 35 companies across two fund vintages. There is no public evidence of fund-of-funds commitments or LP positions in external venture managers. Co-investment posture alongside other family offices and VC firms is explicitly noted.

What investment stages does FirstTracks typically target?

FirstTracks targets seed-stage, startup, and growth equity. The website labels itself as a seed-stage growth fund. With capital sourced from a single-family office, the firm can support companies across those stages without rigid mandate constraints.

How is FirstTracks related to FirstTracks Sports Ventures and Borgen Investment Group?

FirstTracks Ventures and FirstTracks Sports Ventures are both managed by Jon-Erik Borgen under the umbrella of Borgen Investment Group, the single-family office founded in 2000. The sports vehicle launched in 2024 when the group co-founded Denver Summit FC, securing Denver's 16th NWSL franchise. FTSV also holds interests in MLS and Scottish League One clubs.

Where does the underlying wealth come from?

The capital originates from Borgen Investment Group, a single-family asset management firm established in 2000. The firm does not disclose the industry or liquidity event that generated the family's wealth. All investments are funded through that family office structure rather than external limited-partner commitments.

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