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FloSports
FloSports is a global independent sports media company delivering live events, award-winning original content, always-on social experiences, and...
FloSports
FloSports is a global independent sports media company delivering live events, award-winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports including motorsports, wrestling, grappling, hockey, cheer, track & field, along with a wide array of NCAA athletics.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Sector focus
Frequently asked questions
How does FloSports source exclusive content for its platform?
FloSports secures exclusive live-streaming rights directly from leagues, governing bodies, and event organizers for sports that lack national broadcast deals. The company typically negotiates multi-year agreements that grant it sole digital distribution for specific competitions, a model that has allowed it to build dedicated audiences in verticals like wrestling, cheerleading, and track and field.
Is FloSports backed by institutional capital, and what does that mean for its structure?
FloSports has raised venture funding from partners including Discovery Inc., DCM, and Causeway Media Partners. This places the firm in a growth-equity, venture-backed structure rather than a family office or traditional asset manager, with performance expectations likely tied to scaling subscribers and eventual exit rather than fund-level return distributions.
What sports verticals constitute the largest audiences on FloSports?
Wrestling, track and field, cheerleading, and rodeo are among the highest-traffic verticals on the platform, reflecting communities where FloSports has secured the deepest rights bundles and cultivated long-standing relationships with governing bodies and event promoters.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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