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Foodsmart

Foodsmart operates as a digital health company offering personalized nutrition counseling and meal planning through a telehealth platform.

Foodsmart

Foodsmart operates as a digital health company offering personalized nutrition counseling and meal planning through a telehealth platform. The firm was founded to address the gap between clinical dietary advice and everyday eating habits, connecting members with registered dietitians and integrating with grocery delivery services. Its model positions it in the growing food-as-medicine sector, though the firm does not publicly disclose its founding year, investment backers, or ownership structure. Foodsmart’s core service pairs dietitian-led consultations with a technology platform that generates personalized meal plans, tracks nutrition, and links to grocery ordering. The firm reports serving over 3 million members (per the firm, 2025). It operates primarily in the United States, with headquarters in San Francisco. The platform covers chronic condition management, weight management, and general wellness, blending clinical telehealth with consumer convenience. The firm does not publicly disclose team size, additional offices, or any affiliated philanthropic vehicles. It has not announced a recent material operational event such as a funding round or executive hire in the last 24 months. Foodsmart positions itself as a direct-to-consumer and employer-benefit offering, competing with other digital nutrition platforms and employer wellness programs. A structural differentiator is Foodsmart’s integration of dietitian-led clinical oversight with a consumer-facing meal-planning and grocery platform, creating a closed loop from professional advice to actual eating. This combination of telehealth and food logistics distinguishes it from pure-play diet apps or standalone tele-nutrition services.

General information

Firm type

other

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Sector focus

Digital HealthHealthcare ServicesAI/ML

Frequently asked questions

How does Foodsmart generate revenue?

Foodsmart operates a subscription model for individual members and also contracts with employers and health plans as a benefit offering. The platform's integration with grocery delivery may generate referral or transaction fees. The firm does not publicly disclose its revenue model in detail.

Does Foodsmart require a referral from a doctor?

No. Foodsmart's telehealth nutrition counseling is available directly to consumers without a physician referral. Members can schedule consultations with registered dietitians through the platform. Some employer-sponsored plans may require enrollment through a benefits portal.

What conditions does Foodsmart's nutrition counseling address?

Foodsmart's dietitians provide counseling for a range of chronic conditions including diabetes, hypertension, high cholesterol, and obesity, as well as general wellness and weight management. The platform tailors meal plans to each member's health profile and dietary preferences (per the firm).

How does Foodsmart ensure the quality of its dietitians?

Foodsmart employs a national network of registered dietitians (RDs) who are licensed and credentialed in their states. The firm vets practitioners and offers ongoing training on its platform. It does not publicly disclose the exact number of dietitians or their geographic distribution.

Is Foodsmart covered by insurance or employer health plans?

Foodsmart partners with employers and health plans to offer its program as a covered benefit. For individual members, the cost is a subscription fee. The firm does not list specific employer or insurance partners publicly.

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