Forever Financial Advisors

Forever Financial Advisors

Annie McQuilken founded Forever Financial Advisors as a fee-only registered investment advisory firm, with offices in Fairport (near Rochester), Boston, and Keuka Lake. McQuilken earned a master's in financial planning from Bentley University and holds the CFP and CFT-I designations. She previously contributed to the NAPFA Advisor and speaks at national conferences. The firm delivers financial planning and investment management to individuals and small business owners, focusing on multi-generational planning, divorce, special-needs family members, executive compensation, and socially responsible investing. Forever Financial does not accept commissions or revenue from any source other than clients, a structure designed to eliminate conflicts of interest. The firm is registered with the SEC and a member of NAPFA and the FPA. The team includes McQuilken as the sole named professional; total staff size is not disclosed. No additional vehicles—philanthropic foundations, separate asset arms, or operating businesses—are identified on the firm's website. No dated operational event from the last 24 months is publicly available. Forever Financial's structural differentiator is its explicit fee-only model and fiduciary oath, paired with McQuilken's certification in financial therapy—a blend that addresses both quantitative planning and behavioral client dynamics. The firm avoids any commission-based or product-sales revenue, distinguishing it from broker-dealers and fee-based advisors.