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Formstack
Formstack, a company based in Fishers, United States, was founded in 2006. It provides services to digital marketers, helping them convert website traffic into...
Formstack
Formstack, a company based in Fishers, United States, was founded in 2006. It provides services to digital marketers, helping them convert website traffic into qualified leads. Formstack has secured $425 million in total funding.
General information
Firm type
SaaS / No-code Workflow Automation
Year founded
2006
Location
Region
North America
Country
United States
City
Fishers
Corporate office
Fishers, IN, United States
Principals
Chris Byers
CEO
Ade Olonoh
Co-founder
Matt Dorn
CFO
Sector focus
Frequently asked questions
Is Formstack a private equity-backed company?
Yes. PSG Equity and Silversmith Capital Partners have taken growth-equity stakes in Formstack. PSG led a majority recapitalization in 2021, and Silversmith joined as an investor. The company uses growth-equity capital to fund its acquisition strategy rather than organic R&D alone.
How does Formstack source acquisition targets?
Formstack targets bootstrapped or lightly capitalized SaaS companies in the forms, document generation, and workflow-automation markets. Many targets are founder-owned businesses with stable revenue but no clear succession plan. The firm integrates these tools into its broader platform and cross-sells to its existing customer base.
What industries does Formstack primarily serve?
Healthcare, higher education, financial services, and insurance are its core verticals. These industries share a common need: converting paper-based or manual document processes—patient intake forms, loan applications, enrollment packets—into compliant digital workflows. The firm's HIPAA- and SOC 2–attested infrastructure supports these regulated use cases.
Does Formstack operate only in the United States?
Formstack's primary commercial focus is North America. Its customer base is concentrated in the United States and Canada. While its SaaS tools are accessible globally, the company does not disclose material revenue from other regions.
Who runs product and technology decisions at Formstack?
CEO Chris Byers sets the strategic product direction. The firm operates a centralized product organization that rationalizes acquired tools into a unified platform. Individual acquisition targets often retain their brand identities temporarily before features are absorbed into the core Formstack suite.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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