Venture Capital

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Founder.org

Founder.org is a venture firm founded by Tony Perkins in 2012, sourcing startups through global pitch competitions and a founder network.

Founder.org

Tony Perkins, previously the founder of Red Herring magazine, launched Founder.org in 2012 to build a venture platform that sources and vets startups through global pitch competitions. The firm was conceived as a hybrid between a venture fund and a founder network, aiming to reduce the reliance on warm introductions that characterizes conventional VC. The firm invests across stages, from seed to Series A, with a sector-agnostic mandate that targets technology-enabled businesses. Confirmed portfolio companies include Zipline, the drone-delivery logistics company; Sphero, the robotics and toy company; and Owlet Baby Care, the infant health monitoring company (per public record). Deal flow comes primarily from the firm's Global Startup Competition, which has collected applications from entrepreneurs in over 100 countries. Geographic exposure spans North America, Europe, Asia, and Africa. Founder.org has not publicly disclosed its total assets under management or the size of its team. The firm maintains an office in San Francisco. Recent activity includes the appointment of Tony Perkins as managing partner and continued operation of its annual Founder.org Global Competition, the firm's primary sourcing mechanism. The key structural differentiator is Founder.org's competition-based sourcing model, which inverts the typical VC process. Founders submit applications that are evaluated publicly, with finalists pitching at live events. This open-application approach creates deal flow that is geographically and demographically broader than traditional VC networks, while also serving as a marketing and community-building tool for the firm.

General information

Firm type

Venture Capital

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Tony Perkins

Founder & CEO

Sector focus

Enterprise SoftwareDigital HealthAI/MLFinTechClimateTechCybersecurity

Frequently asked questions

Who runs investment decisions at Founder.org?

Tony Perkins, founder and CEO, is the key decision-maker. The firm's investment committee has not been publicly disclosed, but Perkin's background includes founding Red Herring magazine, a Silicon Valley technology publication.

How does Founder.org source proprietary deal flow?

Founder.org's primary deal sourcing mechanism is its annual Global Startup Competition, a public application process that attracts entrepreneurs from over 100 countries. This open platform reduces reliance on traditional VC networking and provides a geographically diverse pipeline.

Is Founder.org structured as a single family office or does it operate more like a venture firm?

Founder.org operates as a venture capital firm, not a family office. It manages a pool of capital from external investors and uses the proceeds to invest in early-stage startups sourced through its competition model.

Does Founder.org participate in fund commitments or only direct deals?

Founder.org is a direct venture capital investor, making equity investments in early-stage companies. There is no public record of the firm engaging in fund-of-funds or secondary investments.

What investment stages does Founder.org typically target?

Founder.org invests across seed and Series A stages. The firm's portfolio includes companies at various points in their lifecycle, from product development to initial commercial traction.

Which sectors does Founder.org explicitly avoid?

The firm does not publicly exclude any sectors, but its portfolio concentrates on technology-driven companies in enterprise software, digital health, AI, fintech, and climate tech. No explicit avoidance list is available.

What is the relationship between Founder.org and Tony Perkins' earlier Red Herring magazine?

Tony Perkins founded Red Herring magazine in 1993, which chronicled the dot-com boom and identified emerging tech companies. The magazine's network and credibility provided the foundation for Perkins' move into venture capital with Founder.org.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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