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Free Fenix
Free Fenix is a Charlotte-based hybrid venture company that acquires and operates franchise brands including Duck Donuts, Salata, and Clean Juice.
Free Fenix
Free Fenix is a private equity firm based in Charlotte, US. It focuses on a Venture Capital strategy. The firm has a team of two staff, including two investment professionals.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Charlotte
Corporate office
Charlotte, NC, United States
Additional offices
Dallas, TX
Principals
QuietSeven LLC
Co-Investor / Operating Partner (Salata Salad Kitchen)
Sector focus
Frequently asked questions
What is Free Fenix's investment model?
Free Fenix operates as a hybrid company at the intersection of private equity and franchising. Rather than raising external funds, it acquires significant ownership stakes in consumer franchise brands and then acts as the franchise operator to expand those brands into new markets. The firm takes an active operational role, opening and managing locations directly.
Which brands does Free Fenix have ownership in?
As disclosed on its website, Free Fenix holds significant ownership interests in Duck Donuts, Salata Salad Kitchen, Clean Juice, and Hustle House Fitness. The firm partners with brands to scale via franchise development, with a geographic footprint centered on Charlotte, NC and Dallas, TX.
How does Free Fenix source its investment opportunities?
Free Fenix describes itself as a connector between visionaries and the marketplace, sourcing opportunities through its network of industry relationships and community ties in Charlotte and Dallas. The firm appears to target established franchise brands seeking expansion into the Sun Belt rather than early-stage startups.
Does Free Fenix take outside capital from limited partners?
No external fundraising or limited-partner structures are publicly disclosed. Free Fenix's model resembles a holding company or family-backed investment platform, deploying balance-sheet capital alongside operating partners such as QuietSeven LLC rather than managing commingled funds.
Where does Free Fenix operate geographically?
The firm is headquartered in Charlotte, North Carolina, with additional operations in Dallas, Texas. Its franchise locations are concentrated in these two metro areas, with known restaurant and fitness studio sites in uptown Charlotte and the Rea Farms development.
Who runs Free Fenix?
Free Fenix does not publicly name its principals or investment committee. The firm's public-facing partnerships — including its co-investment relationship with QuietSeven LLC for Salata operations — suggest a structure where operational leadership may reside within the partner entities rather than at the holding-company level.
What sectors does Free Fenix avoid?
Based on the disclosed portfolio, Free Fenix has concentrated exclusively on consumer-facing franchise businesses in food and beverage and fitness. There is no evidence of investments in technology, manufacturing, real estate development, or financial services, suggesting a deliberate focus on operating heavy consumer franchises.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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