Private Equity

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Free Fenix

Free Fenix LLC is a Charlotte, NC-based hybrid venture company working with innovative, high-performance firms to provide collaborations and serve as a...

Free Fenix logo

Free Fenix

Free Fenix LLC is a Charlotte, NC-based hybrid venture company working with innovative, high-performance firms to provide collaborations and serve as a one-stop-shop for venture needs. It uses its network to bring economic access to companies looking to grow and works to close the gap between industry and community. As a hybrid company it lives at the intersection of private equity, franchisors and franchisees, with a portfolio including Duck Donuts, Salata Salad Kitchen, Clean Juice and Hustle House Fitness.

General information

Firm type

Private Equity

Location

Region

North America

Country

United States

City

Charlotte

Corporate office

Charlotte, NC, United States

Additional offices

Dallas, TX

Principals

QuietSeven LLC

Co-Investor / Operating Partner (Salata Salad Kitchen)

Sector focus

Food & BeverageFitness & WellnessFranchisingConsumer

Frequently asked questions

What is Free Fenix's investment model?

Free Fenix operates as a hybrid company at the intersection of private equity and franchising. Rather than raising external funds, it acquires significant ownership stakes in consumer franchise brands and then acts as the franchise operator to expand those brands into new markets. The firm takes an active operational role, opening and managing locations directly.

Which brands does Free Fenix have ownership in?

As disclosed on its website, Free Fenix holds significant ownership interests in Duck Donuts, Salata Salad Kitchen, Clean Juice, and Hustle House Fitness. The firm partners with brands to scale via franchise development, with a geographic footprint centered on Charlotte, NC and Dallas, TX.

Does Free Fenix take outside capital from limited partners?

No external fundraising or limited-partner structures are publicly disclosed. Free Fenix's model resembles a holding company or family-backed investment platform, deploying balance-sheet capital alongside operating partners such as QuietSeven LLC rather than managing commingled funds.

Where does Free Fenix operate geographically?

The firm is headquartered in Charlotte, North Carolina, with additional operations in Dallas, Texas. Its franchise locations are concentrated in these two metro areas, with known restaurant and fitness studio sites in uptown Charlotte and the Rea Farms development.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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