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Fresh VC
Fresh VC, the micro-fund Shri Ganeshram and Brian Sheng launched in 2014, attracted later-stage capital from Andreessen Horowitz and Jerry Yang.
Fresh VC
We are an early stage fund founded by entrepreneurs, for entrepreneurs. Fresh is focused on investing in early stage software and consumer internet companies. We want to work with the freshest new startups changing consumers' behaviors.
General information
Firm type
Private Equity
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Shri Ganeshram
Co-Founder
Brian Sheng
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Fresh VC?
The firm operates with two equal co-founders. Shri Ganeshram brings founder-operating experience from FlightCar, where he served as CEO. Brian Sheng’s background includes a stint at Shenzen Capital Group, described by the firm as China’s largest VC at the time of launch. The website does not delineate investment-committee authority between the two.
Does Fresh VC participate in fund commitments or only direct deals?
The public record shows only direct equity investments into portfolio companies. There is no mention of the firm making fund-of-fund commitments or managing SPVs for external LPs. Its model presented on the site is a classic seed-stage direct-investment micro-VC.
Which sectors does Fresh VC explicitly avoid?
Fresh VC does not publish a list of excluded sectors. Its early portfolio spans logistics, data analytics, healthtech, cannabis, home services, personal wellness, and consumer platforms, suggesting a deliberately broad mandate without any publicly stated negative screens.
What investment stages does Fresh VC typically target?
The firm targets the earliest stage. Its website positions it as a micro-VC that writes initial checks into startups, with downstream rounds led by institutional names like Andreessen Horowitz and First Round Capital. It does not disclose a specific check-size range for its debut fund.
How is Fresh VC related to Shenzen Capital Group?
Co-founder Brian Sheng’s biography on the Fresh VC site lists his prior role at Shenzen Capital Group. The firm has not disclosed any ongoing contractual or LP relationship with Shenzen Capital Group. The connection appears to be an individual career credential rather than a formal parent-spinout linkage.
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