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FreshPoint

FreshPoint is a produce distributor serving the food service industry. The company offers fresh produce, including fruits, vegetables, and herbs, as well as...

FreshPoint

FreshPoint is a produce distributor serving the food service industry. The company offers fresh produce, including fruits, vegetables, and herbs, as well as services such as tomato splitting, repacking, fresh cuts, and produce management. FreshPoint is based in Houston, Texas.

General information

Firm type

other

Location

Region

North America

Country

United States

City

Maitland

Corporate office

Maitland, FL, United States

Additional offices

Alaska · California - Central · California - San Francisco · California - Southern · Colorado - Denver · Connecticut · Florida - Central · Florida - South · Florida - West Coast · Georgia - Atlanta · Hawaii - Armstrong · Maryland - Coastal · Minnesota - Bix Produce · North Carolina - Charlotte · North Carolina - Raleigh · Oklahoma · Pittsburgh - Paragon · Tennessee - Nashville · Tennessee - Nashville Value Add · Texas - Dallas · Texas - Houston · Texas - South · Canada - Nanaimo · Canada - Vancouver · Canada - Vancouver Foodservice · Canada - Vancouver FreshCuts · Puerto Rico

Sector focus

AgriTech & FoodTechLogistics

Frequently asked questions

What is FreshPoint's sourcing model versus a typical produce broker?

FreshPoint owns and operates its entire distribution network rather than brokering through independent distributors. It runs its own refrigerated trucks, warehouses, and fresh-cut facilities, maintaining a continuous cold chain from farm to delivery. This vertical integration gives the firm direct line authority over quality control and service standards across all locations, supported by the largest in-house quality-assurance team in the industry per the company's own statements.

Which customer segments does FreshPoint serve?

The firm lists a broad range of foodservice segments: local, regional, and national chains; hotels, resorts, and country clubs; fine dining and quick-service restaurants; contract feeders; healthcare; schools, colleges, and university dining; theme parks; cruise lines; and export and wholesale accounts. This breadth reflects a supply chain that can handle both high-volume commodity orders and specialized chef-driven ingredients.

How does FreshPoint handle organic and specialty produce logistics?

All FreshPoint locations are certified organic handlers. The firm offers a dedicated specialty produce line alongside its conventional fresh fruits and vegetables. Labor-saving FreshCuts and value-added products are processed in company-owned facilities, including dedicated fresh-cut operations in Vancouver and Nashville Value Add.

Does FreshPoint operate any local-farm programs?

Yes. The company describes itself as an industry leader in local farm partnerships and maintains a dedicated portal at local.freshpoint.com where customers can read about individual farm partners. Local sourcing is handled through regional facilities rather than a single centralized buyer, enabling farm relationships tailored to each market's growing seasons and crop availability.

What food-safety certifications does FreshPoint hold?

FreshPoint holds GFSI-SQF Level 2 certification, which it identifies as the highest standard in the industry. The company states it employs the largest quality-assurance team in the industry, consistent with a centrally controlled food-safety program applied across all company-operated locations.

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