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FunFair Technologies
Jez San founded FunFair Technologies in 2017 to build a blockchain-based casino platform that makes game fairness verifiable on Ethereum.
FunFair Technologies
FunFair Technologies is a venture capital firm based in London, England. It invests in early-stage web3 projects across sectors including DeFi, CeFi, gaming, and travel. The firm provides capital and advisory services to these projects.
General information
Firm type
Asset Manager
Year founded
2017
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, Canada
Additional offices
Singapore · San Francisco
Principals
Jez San
Founder
Sector focus
Frequently asked questions
Who makes investment and strategic decisions at FunFair Technologies?
Founder Jez San, who serves as CEO and chief technologist, drives the firm's strategic and product direction. He has a long track record in digital gaming, having been a programmer on early 3D titles and later founding the online poker room PKR. Day-to-day commercial decisions are led by a distributed management team operating from Toronto, Singapore, and San Francisco.
Is FunFair Technologies an investment firm or an operating technology company?
FunFair Technologies operates primarily as a technology and platform provider, not a traditional investment fund. It builds and licenses casino game software and its blockchain-based platform to gambling operators. The firm's balance sheet includes a significant treasury of digital assets, including the FUN token, which blurs the line between a software startup and a proprietary investment entity.
What is the role of the FUN token in the business model?
The FUN token is an ERC-20 utility token that functions as the economic fuel for the FunFair platform. Operators and players use it for staking, accessing platform services, and participating in the on-chain gaming ecosystem. The firm retains a material treasury of FUN tokens, giving it direct economic exposure to network adoption.
What led to the closure of CasinoFair in 2019?
In May 2019, FunFair shut down its consumer-facing CasinoFair operation to eliminate the conflict of competing with its own B2B customers. The strategic pivot reoriented the company entirely toward providing white-label platform services and game content to third-party casino operators (per the firm's official communications, 2019).
How is FunFair Technologies related to Freebitco.in?
Freebitco.in is a high-volume Bitcoin gambling and faucet website that shares operational history and control with individuals linked to FunFair Technologies. The two entities are legally separate but benefit from shared technical talent and cross-pollination in product strategy within the crypto gambling niche.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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