FunFair Ventures

Investment decisions are led by Managing Director Lloyd Purser, with founder Jez San closely involved in strategic and technical evaluation. Both bring operator experience from the parent company, FunFair Technologies, and San's two-decade gaming industry track record. The team supplements its investment committee with in-house blockchain engineers for technical due diligence on protocol-level investments.

FunFair Ventures operates as the investment arm of the broader FunFair Technologies group, originally founded to build blockchain-based casino and gaming platforms. The venture unit was formed in 2017 to back external startups aligned with the same Web3 and gaming thesis, while the parent provided technology infrastructure including the Fate Channel layer-2 scaling solution. A 2024 restructuring emphasized venture and wallet-as-a-service as the group's core priorities.

The fund writes seed and pre-seed checks, typically as a lead or co-lead investor with an active board observer role. FunFair Ventures focuses on companies building on-chain products that can benefit from integration with the parent company's non-custodial wallet and state-channel technology stack. The firm has historically been most active in crypto builder markets when competing generalist funds pull back.

While blockchain gaming is the visible thread connecting founder Jez San's background to the parent platform's original product, the fund's mandate extends to decentralized finance infrastructure, tokenization platforms, and Web3 developer tooling. The common filter is projects that need a live layer-2 test environment and wallet integration — a bar many fintech and infrastructure startups meet.

FunFair Ventures operates from the Isle of Man, a Tier-1 crypto regulatory jurisdiction, and sources deals primarily across Europe and Asia. The team has developed specific origination networks in the UK, Malta, and Singapore gaming technology hubs, leveraging those hubs' regulatory clarity and technical talent density.